Jim is an acknowledged expert in the fields of sponsorship, event and sports marketing. He was instrumental in building the pioneering sponsorship firm IEG into a global leader in industry data, information and consulting.
He has worked with organizations of many stripes to create strategic sponsorship programs focused on best practices in sponsorship assessment, selection, negotiation, contracting, valuation, activation and ROI measurement. As a sought-after thought leader, Jim is widely recognized for providing critical insights through educational trainings and content.
A frequent media commentator and guest, Jim has been a featured speaker at hundreds of sports and marketing conferences around the world. He currently hosts TicketManager’s All Access Interview Series podcast
Jim also is an adjunct lecturer teaching a course in sponsorship for Northwestern University’s Master’s in Sports Administration program. Jim earned bachelor’s and master’s degrees in journalism from The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern.