Chief Revenue Officer
Jens Weiden is responsible for all revenue generation at the Rose Bowl Stadium. This includes sponsorship sales, ticket sales, enterprise event sales, golf course management, stadium tours, and event creation. In addition, he is responsible for booking all major events at America’s Stadium including stadium concerts headlined by U2, Taylor Swift, Beyonce, Coldplay, The Rolling Stones and international soccer matches featuring FC Barcelona, Manchester United, the Mexican National Team, the men’s and women’s US National Teams, and many more iconic events. Since joining the Rose Bowl Stadium team he has also helped to create many annual events such as the Arroyo Seco Weekend Music Festival and the Rose Bowl Half Marathon.
Jens currently serves on the Executive Board for the First Tee of Greater Pasadena, and graduated from Saint Mary’s College of California with a degree in Communications and a minor in English in 2003. He lives in Glendale, CA with his wife Raelene, daughter Quincy, and son Parker.