VP, Premium Partnerships at Prudential Center and New Jersey Devils (HBSE)
Jason Gonella has over 24 years of experience in ticketing, premium seating, suites, and sponsorship sales. He has expertise in concept design, renovation, planning, staff construction and management, as well marketing and sales implementation. Gonella is considered to be an industry leader in these areas, with a substantial track record of success opening new buildings and maximizing revenue streams in all ticket and contractually obligated revenue in existing buildings across the United States.
Gonella, is the Vice President of Premium Partnerships at Prudential Center and New Jersey Devils and part of Harris Biltzer Sports & Entertainment (HBSE). He is the organizational lead for all Premium Seating sales. Prudential Center was recently ranked the 6th highest grossing large building in the world and 4th highest grossing building in North America by Billboard and Pollstar for the first six months of 2017, and number 5 in North America for the entire year, up from 17th in 2015. The Premium business for Prudential Center and the Devils is up 18% year over year for 2017-18 with eight and one-half new Suites sold.
Prior to joining Prudential Center, Gonella was with Oak View Group as its Executive Vice President of Premium Sales as that company started up in September 2015. Prior to OVG Gonella was instrumental in the creation of the Premium Ticketing division at Van Wagner Sports and Entertainment (VWSE), he ran the group for the firm. There he led the team’s acquisition of the Atlanta Braves Premium Ticketing project for SunTrust Park, and the Personal Seat License (PSLs) and Premium/Suite Sales project for the Minnesota Vikings and U.S. Bank Stadium. His efforts led to successful sales executions on both projects. At the time of his departure, the Vikings project was at 90% of Premium/Suite and 85% of PSL revenue and a full year ahead of schedule, while the Braves had eclipsed a full year of budgeted seats and revenue in the first three months of sales. U.S. Bank Stadium opened completely sold-out in time for the 2016 NFL Stadium and exceeded revenue goals in all areas Gonella managed, while the Braves will move into SunTrust Park for the 2017 season.
Prior to Van Wagner he led the premium seating and ticket sales firm, Quickstrike Partners as President & Founder. Previously, he held leadership roles at both Legends and AEG, where served as the VP of Premium Seating sales at both firms, leading the effort to acquire the Rose Bowl Stadium assignment and manage the project for Legends. While at AEG, he managed the STAPLES Center, Home Depot (now StubHub) Center, and Nokia (now Microsoft) Theatre to record levels of success at each property.
Prior to his time at AEG, Gonella led the planning efforts for the New York Sports and Convention Center and the New Meadowlands Stadium (now MetLife Stadium) for the New York Jets and later managed the Prudential Center project in Newark for Wasserman Media Group (WMG) and OnSport on behalf of the ownership of the New Jersey Devils. From 1998-2004, Gonella managed the PSL, Suite Sales and Club Seat Campaign for the successful opening of Lincoln Financial Field. As Vice President of Premium Sales his team set NFL standards for cost per seat revenue in the Suite and Club Seat areas at the time.