Howard Nuchow is the Co-Head of CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), which in 16 years since its inception has become a market leader in the areas of athlete representation, property sales and sponsorship, brand consulting, and media advisory.
Nuchow and his partner Michael Levine oversee the agency’s sports practice and have been featured consistently among the top 50 most influential executives in the sports business by the Street & Smith’s Sports Business Journal since 2008.
Under Nuchow’s guidance, CAA Sports has negotiated some of the industry’s most groundbreaking deals and won a multitude of sports’ most widely sought-after partnerships, while continuing to foster the growth of its sports talent representation business.
For nine consecutive years, CAA Sports, which represents more than 3,000 of the world’s best athletes in such sports as baseball, football, hockey, basketball, and soccer, in addition to coaches, on-air broadcasters, and sports personalities, has topped Forbes’ Most Valuable Sports Agencies list, with $14.1 billion in current active contract value under management and nearly $4 billion in client marketing revenues. The agency further solidified its position in the international representation of sports talent with the acquisition of Base Soccer Agency in 2019 and ICM Stellar in 2022.
The agency has completed more than $10 billion in new sponsorship business on behalf of its property clients and orchestrated precedent-setting agreements for the new Yankee Stadium; the Marquee partnership deal at Madison Square Garden; the naming rights for the LA Clippers Intuit Dome; San Francisco 49ers Levi’s Stadium; and Chase Center, home of the Golden State Warriors. CAA Sports also works in brand consulting, and is currently advising, managing, and activating more than $4 billion in sponsorship rights deals on behalf of client.
In 2017, CAA Sports launched CAA ICON, the leading owner’s representative and strategic management consulting firm, which oversees the development, design, and construction of major stadiums worldwide, including the O2 Arena, Staples Center, and Chase Center. Additionally, the agency’s sports media advisory practice has structured and negotiated more than $64 billion in media rights deals.
Nuchow is on the board of CAA Eleven, a company he helped form in 2012, which manages the broadcasting, sponsorship, and licensing rights to the 2021, 2024, and 2028 Euro Finals and the European qualifying competitions for the 2022 and 2026 FIFA World Cup, as well as the Nations League, on behalf of UEFA.
He also serves on the Board of Directors for the Nashville Convention & Visitors Corp., as well as the Bill Haslem-led Music City Host Committee that was created to help bring large sporting events to Nashville in the new stadium.
Prior to joining CAA in 2007, Nuchow was the first employee of Mandalay Sports Entertainment (MSE), one of the premier sports companies in the U.S., which owns and manages professional sports franchises throughout the country.
Nuchow was recognized by Street & Smith’s Sports Business Journal as one of the Top 40 sports executives nationwide under the age of 40, in 2003 and 2007, and entered its hall of fame in 2008.