VP, Partner Services
Gina Scott’s expertise in sports marketing and sponsorships spans the professional sports, collegiate, public and corporate sectors. Scott is a multi-talented professional with diverse experience managing the development and implementation of sponsorship marketing strategies on behalf of a diverse portfolio of clients, as well as experience encompassing corporate partnerships, brand management, talent procurement, marketing, and live entertainment production.
Scott currently serves as Vice President of Partner Services with NFL Players Incorporated, the marketing and licensing subsidiary of the NFL Players Association (NFLPA). As the head of partnership marketing, she leads the multi-million dollar commercial licensing agreement with the NFL, on behalf of the NFLPA and serves as one of their chief negotiators in the deal. Scott oversees development for new and existing partners in the area of strategic partnership, business development, NFL club marketing activations, and consults on player activation and integration strategies for many leading brands. Scott oversees all partnership management and works to enhance the overall utilization of group player rights by the NFLPA’s many partners. Scott’s responsibilities include guiding player marketing strategy and integration, working closely with NFL players to help build their brand and marketing platforms, leveraging corporate partnerships, multimedia properties and licensees to expand off-the-field opportunities for NFL players, and assisting with the implementation of player activation strategies for clients seeking to leverage NFL players in strategic platforms and community prolanthropy.
Her professional work experiences include stints with Louisiana State University Athletics, the National Basketball Association’s Atlanta Hawks, Delta Air Lines global marketing, and Team Services’ sports marketing and consulting divisions. As the head of consulting for Team Services LLC, she oversaw the multi- year partnership for the National Football League and Dairy Management Inc., the management organization that builds demand for dairy products and is funded by America’s 41,000-plus dairy farmers, as well as dairy importers. Scott was instrumental in helping to create and launch the Fuel Up to Play 60 Program, the largest in-school health and wellness program that empowers over 11 million students in 73,000 schools to increase physical activity and consume nutrient rich foods.
In February 2020, Scott was recognized with the Enterprise & Innovation Award at the 2nd Annual Sports Power Brunch: Celebrating the Most Powerful Women in Sports during Super Bowl week in Miami, FL. Scott joined a long list of notable honorees, celebrating some of the most powerful women in sports.
Scott is a graduate of the University of Florida with a degree in Advertising and an advanced degree in Exercise and Sports Science, with a specialization in sports philanthropy. Scott is a member of the Women In Sport and Events (WISE) Executive Leadership class of 2016 and serves on several advisory boards including Good Men In Sports and MVP Mastermind, a group dedicated to helping Athlete entrepreneurs notoriously face challenges when transitioning to the business world. She is an avid international traveler, who enjoys live sporting events and culinary experiences, and is a frequent guest speaker and presenter on branding, sports philanthropy, partnership summits and business panels.