Sr. VP of Strategic Marketing
Geoff Cottrill joined The Coca-Cola Company on March 1, 2018 as Senior Vice President of Strategic Marketing. Cottrill leads integrated marketing strategy across creative content, media planning and investment, marketing capability, digital, regional marketing, marketing assets, entertainment, music and gaming in the United States. He is also responsible for building and maintaining external partnerships such as UM, W+K, Anomaly, Netflix, Blizzard/Activision, NCAA and NASCAR, while leading communications programs that drive integrated messaging across our portfolio of brands.
He rejoins The Coca-Cola Company after serving as President of the advertising, digital, and media agency MullenLowe in Boston.
During his time in Boston, Geoff spent nearly nine years as the General Manager and Chief Marketing Officer at Converse (Nike Inc.), where he and his team led the brand during a period of unprecedented growth, resulting in the Chuck Taylor All Star becoming the #1 selling sneaker in the world. Geoff also spent three years at Starbucks, as Vice President ~ Product Development & Marketing for Starbucks Entertainment. Geoff also spent the first 11 years of his career working in various sales and marketing roles at Procter & Gamble.
Geoff draws from his experiences at Converse, Starbucks, P&G, and MullenLowe to share strategies on creativity and branding with audiences around the world. A champion in disruption, Geoff is known for challenging the industry standard in an effort to promote boundaryless creativity in a meaningful and authentic way that transcends generations.
This is Geoff’s second term with Coca-Cola. He worked for the company from 1996 to 2005 and was Group Director, Worldwide, Entertainment Marketing.
Outside of the office, Geoff has an ardent love of music. Geoff credits this passion with “jumpstarting” his career at Coca-Cola. At the age of 13, he sold fountain Cokes at Tampa Stadium so he could see rock concerts. For the past ten years, Geoff has served as a member of the Grammy Foundation, including the role of Chair. He also serves as an advisor to a number of music related start-ups.
A proud Florida State University alumn, Geoff has dedicated dozens of hours to collegiate service and development at colleges and universities, including Harvard Business School, Yale Center for Customer Insights, Babson College, & Boston College. He currently serves on the Board of the College Football Hall of Fame in Atlanta. Geoff and his wife, Allie reside in Atlanta. They have two grown daughters; Abby, a budding advertising executive, and Claire, an established musician with more than 101 million Spotify streams, who is currently on tour with Khalid.