Partner at Bruin Sports Capital
David Abrutyn joined Bruin Sports Capital in the spring of 2015 as a Partner. Abrutyn was formerly the Senior Vice President & Global Managing Director of IMG Consulting, which he joined in 1999. Abrutyn was responsible for the global leadership and management of the consulting business unit within IMG Sports and Entertainment. He led a team of over 150 executives in 20 offices across 13 countries focused on corporate consulting, strategy, activation, communications, public relations, property consulting, public sector and tourism consulting.
Abrutyn’s 23 years of industry experience also includes assisting many of the Fortune 500 companies in the development and implementation of sports and entertainment marketing strategies. In addition to consulting responsibilities at IMG, Abrutyn also represented NHL superstar Alex Ovechkin for all of his off-ice marketing and business ventures and he will continue to do so through Bruin Sports.
In 2008, Abrutyn was named one of Sports Business Journals’ Forty Under 40, which recognizes executives who have made significant contributions to the sports business industry. In addition, IMG Consulting received the following recognitions: Sports Business Journals’ Best in Corporate Consulting, Marketing and Client Services in 2009 and 2010; the Hollis Award winner for Sports Consulting Agency of the Year in the UK in 2011; and the SIA Award for Best Integrated Sports Marketing Campaign in the UK in 2012.
Prior to IMG Consulting, Abrutyn worked in corporate marketing at the NHL where he managed relationships with sponsors including Duracell, FedEx, Nike, Norelco, Nortel Networks, Wendy’s and Yahoo. He also served on a league-wide taskforce responsible for implementing NHL branding initiatives, including a project with Wendy’s to execute title sponsorship of All-Star Fan Balloting and the first-ever presenting sponsorship of NHL All-Star Weekend for Nortel Networks.
Before joining the NHL, Abrutyn was Associate Publisher & Director of Marketing of The Sports Business Daily from its launch in 1994 until 1997. Prior to The Daily, he worked in Corporate Sales and Marketing for the Washington Capitals.
Abrutyn earned a Bachelor of Science in Marketing from the University of Hartford in 1992. He currently resides in Rye Brook, New York with his wife and two children.