Director, Global Sponsorships
David Martinez, Director of Global Sponsorships at SAP, is responsible for the marketing strategy and execution for several of SAP’s sports marketing partnerships, including the NBA, San Francisco 49ers and SAP Center/San Jose Sharks. Dave leads a team tasked with building and deploying partnership campaigns to showcase SAP’s innovation, drive brand recognition and oversee marquee activation programs around the world, including Super Bowl, NBA All Star and NBA Global Games. Prior to Global Sponsorships Dave spent 7 years overseeing multiple global finance and operational functions within SAP. He is a proud graduate of The Ohio State University.