SVP, Business Strategy
As Senior Vice President of Business Strategy for the Detroit Pistons, Dan Lefton provides oversight for the organizations business intelligence (data & analytics), ticket sales, suite sales, premium services, and tickets services, verticals.
In his over 23-year career, Lefton has become an industry leading ticket and hospitality sales expert, as well as being known for his strong leadership in growing and developing talent and building best-in-class culture. Lefton has overseen record revenue growth and sustainability throughout his career and has established himself as a hospitality go-to leader throughout the sports and entertainment industry.
Prior to joining the Pistons Lefton oversaw historic revenue growth in ticket and suite sales in Brooklyn for the Brooklyn Nets and Barclays Center. He was instrumental in building out the first ever ticket analytics team for the organization. His analytics team also played a key role in providing data and analytic oversight to sales, marketing, programming, and human resources.
Lefton previously worked at BSE from 2007-2013 as Vice President, Suite Sales and Premium Seating, and played a key role in the Nets’ move to Barclays Center. Lefton was the architect behind the extremely successful “All-Access” program that led to record attendance and allowed the organization to exceed all ticket and suite projections.
In 2013 Lefton co-founded Dynasty Sports & Entertainment (DSE), which provided a pricing, distribution and inventory management platform in the sports and entertainment space. Lefton successfully transformed DSE into the industry leading secondary market partner and open distributor to various teams, venues and ticket exchanges. Lefton also previously worked for Palace Sports and Entertainment (Detroit Pistons) from 2003-2007.
Lefton’s wife Laura is a highly successful sports industry veteran and currently works for the National Football League (NFL) in Club Business Development. They are the proud parents of Jake, Emily and Brandon.