D.J. Allen

D.J. Allen

Author, Speaker, & Performance Coach


Speaker Bio

D.J. Allen has combined his love for business with his passion for sports. He is a speaker, author and founder of Xs & Os of Success – a leadership, organizational and professional development company which uses the platform of sports and its teachings to help individuals and teams maximize their potential in business and life. Allen also serves as a performance & communication coach for business leaders, sports teams, coaches and athletes throughout the nation. He has worked with first round draft picks as well as All-Americans at both the college and prep levels.

In addition to his role as a performance coach with business leaders and athletes, Allen has served as a keynote speaker/leadership presenter for such organizations as: Life is Beautiful, American Cancer Society, Utah Jazz, MGM Resorts International, IMG College, Buffalo Wild Wings, BNY Mellon and Las Vegas Convention and Visitors Authority.

Allen is co-author of the book The Xs and Os of Success: A Playbook for Leaders in Business and Life with current University of Oklahoma basketball coach Lon Kruger, who is the only coach in history to win an NCAA Tournament game with five different programs (Oklahoma, UNLV, Illinois, Florida & Kansas State). Allen has also been involved with Coaches vs. Cancer for over a decade. Coaches vs. Cancer is a national partnership between the National Association of Basketball Coaches and American Cancer Society.

Allen is the former Sr. Associate Athletics Director of External Affairs for UNLV Athletics overseeing the department’s marketing, communications and community outreach efforts. During his time working with the UNLV program, the Runnin’ Rebel brand returned to national prominence. Under his direction, local interest – and attendance – jumped to its highest levels in two decades as UNLV led the West Coast in attendance and reached the Top 15 nationally in average attendance (out of 350 Division I programs).

A native of Southern Nevada, Allen established himself in the business community as the founder of Imagine Communications, a Nevada-based public relations and advertising firm, which was named the 2009 Small Business of the Year by the Las Vegas Chamber of Commerce. In 2011, Imagine Communications was named the Best Midsize Agency in the market by the Las Vegas Business Press. In his time with Imagine, Allen was named the SBA’s 2005 Small Businessperson of the Year for Henderson and was honored by In Business Las Vegas (2004), Las Vegas Business Press (2007) and Nevada Business Journal (2010) for being one of the top professionals in Las Vegas under the age of 40. He is the past chairman of the Henderson Chamber of Commerce’s Board of Directors and is a past recipient of the Chamber’s Outstanding Member of the Year award. Allen is a graduate of the Leadership Henderson Class of 2002 and later served as co-chair of Leadership Henderson’s Steering Committee.

Allen is also an active member of the Las Vegas Bowl executive committee as well as UNLV’s Lee Business School Alumni Board. He is a founding board member of the Henderson Community Foundation & Friends of the Henderson Libraries. He also serves (or has served) on boards for such organizations as the Boys & Girls Clubs of Southern Nevada, Clark County School District’s School-Community Partnership, Henderson Development Association, The Salvation Army of Henderson, Henderson Cultural Arts and Tourism Commission and the Water Street Alliance (for downtown redevelopment). Allen started his career as a sports journalist/columnist for the Henderson Home News and later served as the Director of Media Relations for the Triple-A baseball franchise in Las Vegas (which also operated a franchise in the International Hockey League).

He earned his bachelor’s degree in Communications from the University of Nevada, Las Vegas (UNLV) and later earned his Master of Business Administration from UNLV.

Most importantly, D.J. is married to his beautiful bride of 20 years – his best-friend Stacey – and has two children, Bailey (17) and Daniel (15). He has also coached youth basketball, baseball and softball.

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