Christopher Lee

Christopher Lee

Senior Vice President, Head of Sponsorships and Experiential Marketing


Speaker Bio

Christopher Lee has enjoyed a successful 20-year career in the sports/entertainment
sponsorship industry. A well-respected industry leader, Lee is one of the few brand-side
sponsorship experts that can activate a three-pronged approach to sponsorship marketing –
applying a strategic sponsorship framework and evaluation process, integrating sales and
business revenue driving opportunities, and incorporating strong consumer-facing social and
experiential marketing programs.

Lee joined U.S. Bank in 2016 to lead its sponsorship marketing team. He was brought in to
assess, evaluate and revamp the way that sponsorships were procured and activated by the
company, in order to strategically and seamlessly incorporate sponsorships into a fully
integrated brand marketing strategy. Lee recently completed a very successful activation of the
Super Bowl at U.S. Bank Stadium and NCAA Men’s Final Four.

In 2019, Lee developed a new experiential marketing team at U.S. Bank to help change the way
in which the brand engages with consumers in the live event space. His team focuses on
developing new technologies and leveraging industry insights to help develop impactful
activation programs to help bring the brand to life.

Prior to joining U.S. Bank, Lee was the Director of Brand Partnerships and Social Engagement
at San Francisco-based Esurance. At both the bank and the insurance firm, Lee successfully
developed and implemented national sponsorship brand strategies for both brands, taking
fragmented local market approaches and developing nationally recognized sponsorship
portfolios.

His efforts and expertise have proven successful and drawn accolades. In 2016 his efforts
around Esurance’s Major League Baseball (MLB) national rights partnership and title
sponsorship of the All-Digital Esurance MLB All-Star Ballot were recognized with the Marketers
that Matter Award for Digital Innovation. More importantly, his work drove results for the
business.

Earlier in his career, while at the pre-championship Golden State Warriors, Chris was an integral
member of the sponsorship sales and marketing team. During his tenure he built successful
partnerships with major brands, including Verizon, Symantec, Visa, Ross Stores, Autotrader,
Clorox, 24 Hour Fitness and more.

For his work, Lee was recognized by the Sports Business Journal as a member of the Forty
Under 40 class of 2019.

Lee received his bachelor’s degree in Communications at San Diego State University, and a
master’s degree in Sports Management at the University of San Francisco. He lives in the East
Bay with his wife Stephanie, daughter Campbell and son Colin.

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