SVP, Sales & Marketing
Brian Byrnes joined the Thunder organization in April 2005 and developed and executed the strategic sales and marketing efforts to launch business operations in Oklahoma City in 2008. Byrnes’ current responsibilities include oversight of revenue platforms including corporate partnerships, ticket sales, retention and operations; luxury suites, terrace lounges and unique inclusive experiences; game theatre, event planning and corporate hospitality; brand architecture and marketing disciplines.
Capitalizing on the unique platform of being Oklahoma’s first permanent major-league sports team, Byrnes continues to foster programming that extends the reach of the Thunder brand to fans throughout the region. Initiatives such as Thunder Alley and the Thunder Rewards Zone make the game-day experience accessible to all Thunder fans visiting Chesapeake Energy Arena. Year-round, the Blue Alliance and Thunder Youth Basketball activities connect fans throughout Oklahoma, while the OG&E Thunder Bolt brings an interactive Thunder experience to regional fairs and neighborhood celebrations.
In 2018, the Thunder Launchpad, fueled by MidFirst Bank, opened as a platform to support the growing startup and entrepreneurial ecosystem in Oklahoma. To date, over 60 start-up companies have completed the accelerator program while the Launchpad also hosts year-round programs to inspire growth in STEM education, computer science and innovation.
In 2020, Byrnes co-chaired the Arena Task Force committee to proactively address evolving health and safety standards in response to the Covid-19 pandemic.
Previously, Byrnes served as executive vice president of business operations for the NHL’s Phoenix Coyotes, guiding the organization through an organizational rebranding in conjunction with a transition to a new venue. Prior to joining the Coyotes, Byrnes built nearly 10 years of experience with the NHL’s Dallas Stars and MLB’s Texas Rangers.
Byrnes is actively involved in the Thunder Cares Foundation, Allied Arts, Leadership Oklahoma City, Leadership Oklahoma, National Sports Forum, Greater Oklahoma City Chamber of Commerce, Greater Oklahoma City Sports Consortium and served as a committee chair for the Oklahoma Tourism and Branding new identity system. A graduate of St. Mary’s University in San Antonio, Byrnes and his wife Ashley reside with their three children in Edmond.