Brett Zalaski is the Founder of Get After It Sales & Empowerment of a Salesperson. Get After It Sales has run over 100 training sessions or consulting engagements for over 60 teams and organizations in MLB, NFL, NBA, NHL, MLS, NCAA, NASCAR, NASL, MiLB, USL, AHL, & CFL.
Empowerment of a Salesperson is a free blog (empoweredsalesperson.com) with content driven by in-bound requests from sports business sales reps and managers. To date, over 800 people have requested content, over 8,000 unique people have visited the site, and almost 200 articles have been posted in less than 2 years.
Brett also has extensive team and league experience. He successfully recruited and built sales teams from scratch (NLL’s Boston Blazers), completely overhauled sales teams (WPS’ Washington Freedom), oversaw the content creation, recruitment, and placement of MLS’ National Sales Center, and managed the Columbus Crew SC’s ticket sales team to MLS leading attendance growth (2012 & 2013). The son of two educators, finding and developing talented people runs in Brett’s blood.
In the MLS years with the National Sales Center, the Columbus Crew, and Houston Dynamo, Brett hired over 120 salespeople, saw almost 40 achieve All-MLS for Group or Season Ticket Sales, and has had over 40 promoted to leadership positions across MLS, NBA, WNBA, NASL, USL, NWSL, and NASCAR.
Brett, a graduate of Hamilton College, believes his first two career experiences shape his ticket sales training beliefs. Brett’s Bachelor of Sales comes from the Corporate Executive Board (CEB), a widely respected best practice research company for senior-level executives, recently widely lauded for their game-changing sales book The Challenger Sale. Despite the high-octane, grow-or-die environment, CEB spent a lot of time developing and rewarding their talent, and this level of effort towards their staff left a profound impact on Brett.
Brett holds a Masters in Sports Management from the NBA’s world-renowned Team Marketing & Business Operations (TMBO) group. At TMBO, Brett learned about the core philosophies and fundamentals of the sports business from the best and brightest in the industry, while also getting the opportunity to start the WNBA team in Atlanta, the D-League team in Erie, PA, and sell tickets for the FIBA Americas Tournament in Las Vegas.
Brett lives in Houston, Texas with his wife, two step-kids, and two dogs.