Bill Nielsen

Bill Nielsen

VP, Partner Solutions

Speaker Bio

As VP Partner Solutions for 4FRONT, Bill is responsible for new business development efforts across diverse sectors in the world of sports and entertainment. This includes management of a sales team as well as close coordination with the leaders of the company’s four core competencies – Analytics, Digital media, Innovation and Partnership sales.

Bill has an extensive background in the sports and entertainment industry and is a frequent speaker at partner summits and industry events, serving as an expert in analyzing American sports fans.

Before joining 4FRONT, Bill was SVP Sales at Fan Manager, where he was responsible for new client acquisition of a platform that helped properties better understand and monetize their fans. He was previously VP Sales at Nielsen Scarborough Sports, where he led efforts to build a client base of 200+ U.S. sports properties. His career started at Triple Crown Sports (Denver) as an event director for 3-on-3 basketball tournaments and Pace Motor Sports (now Feld Entertainment) in Chicago as a National Sales Manager.

Bill graduated from the University of Minnesota with a B.S. in Aerospace Engineering and from Robert Morris University (Pittsburgh) with an M.B.A. in Sports Management.

As a native Minnesotan, Bill is a big fan of the local teams despite living out of the state since his college days. Bill, his wife Caroline, and their three kids Reese, Kiley Belle, and Blake, currently reside in Denver.