Bernie Mullin

Bernie Mullin

Chairman and Founder

Speaker Bio

Dr. Bernie Mullin is Founder & Chairman of The Aspire Group, globally recognized for innovative strategic consulting, research, and ticketing services. Aspire works with many iconic partners to maximize organizational effectiveness, grow revenues and attendance by building an avid and sustainable fan/corporate partner base. Under Bernie’s guidance, Aspire has rapidly grown into a company that generates over $200 million annually in revenue and has served 200+ brands and properties across 11 countries on three continents in 17 different sports.


Bernie is an internationally-acclaimed management and marketing consultant and speaker, who along with Dr. Bill Sutton and Dr. Steve Hardy, literally wrote the book, entitled “Sport Marketing.” Bernie has over 30 years of experience as a chief executive or senior director in iconic and highly visible organizations in professional sports, collegiate athletics and entertainment venue operation at the highest level. In his career, he has specialized predominantly in start-ups and turn-around situations, building winning organizations on the field, court, and ice as well as developing sustained peak performing organizations on the business side taking people and teams to unprecedented levels of success.


Prior to The Aspire Group, Dr. Mullin held the following positions:  

  • President/CEO of the Atlanta Hawks (NBA), Atlanta Thrashers (NHL) and Philips Arena (2004-2008) 
  • SVP Marketing and Team Business Operations for the National Basketball Association (2000-2004) 
  • Vice Chancellor of Athletics, University of Denver (1995-1999) 
  • President/General Manager Denver Grizzlies (IHL) (1993-1995) 
  • SVP- Business, Colorado Rockies (MLB) (1991-1993) 
  • SVP – Business Operations, Pittsburgh Pirates (MLB) (1986-1990) 
  • Professor of Management and Sport Business, University of Massachusetts (1977-1986) 


British born, Bernie holds a PhD in Business, MBA and MS Marketing from the University of Kansas and a BA in Business Studies from Coventry University. Bernie was also awarded an Honorary Doctorate in Business Administration from Coventry University in England in recognition for his outstanding contributions to the industry. Bernie was inducted into the Sport Business Hall of Fame at Robert Morris University in 2012 and the National Association of Collegiate Marketing Administrators (NACMA) Hall of Fame in 1999. Mullin has been active in the communities where he has lived, serving on the following boards: YMCA; Make a Wish Foundation; Sports Council and Visitor Convention Bureau.