Chief Partnership Officer
Adam Lippard is a senior sports and entertainment executive with over 25 years of experience and a proven track record in developing, managing, executing and measuring sponsorships, events and marketing plans. He has extensive consulting, event activation and on-site management experience for organizations, including the IOC, FIFA, Formula E, USOC, NFL, MLB, NBA, MLS, and various golf and tennis properties.
Adam oversees GMR’s Olympic consultancy, including strategy, integrated sports marketing and relationship management. Over the course of his Olympic experience that spans five Games, Adam has forged relationships with the IOC, USOC, NGBs and athlete agents. From 2002-2015, Adam led the strategic delivery of Visa’s TOP Program, including the implementation of the Visa Go World campaign. He also served on the agency’s senior leadership committee for the delivery of all client activations at the Sochi 2014 and Rio 2016 Olympic Games.
In his role as Chief Partnership Officer at the agency, Adam specializes in experiential, digital, consumer engagement and brand activation, and oversees entertainment and sports strategy and consulting. He has evaluated, negotiated and/or managed more than $500 million worth of sponsorship investments.