Non-Traditional Revenue Workshop Presented by BRC

What is it?

One of the hottest topics in the sports & entertainment industry is “Non-Traditional Revenue” and how properties are transcending sports through innovative events and fan experiences on a year-round basis. Leagues, teams, and venues are finding new ways to leverage their brand and drive utilization of their venues to increase engagement and generate revenue. And on the customer side, we see increasing demand from event planners for something different for their attendees.  Come to 2019 National Sports Forum and learn about how to tap into this market, utilize every inch of your venue, extend your brand and drive your bottom line.

The National Sports Forum will be holding the Second Annual Non-Traditional Revenue Workshop on Sunday, February 10th at the 2019 National Sports Forum in Las Vegas, NV.  The NTR Workshop seeks to bring together ALL sports business professionals involved in both game day and non-game day events and will be an entire day dedicated to idea sharing and networking. More specifically, the NTR Workshop will take a closer look at what “Non-Traditional Revenue” really means across different sports venues and to different departments from corporate sponsorship to event sales & service. We’ll dive into some of the greatest challenges we face in growing our business and share best practices to solve them.  We’ll talk about how to strategically grow this revenue stream and create a dynamic impact across the entire organization.=

Join us this February and be part of this interactive conversation.  Whether you are new to non-traditional revenue or have a thriving event business, serve in a corporate sponsorship sales role with potential non-game day event customers, or are in an event sales role with customers that might be potential corporate sponsors, this workshop is about bringing our community together to learn from each other and find new ideas that will advance your bottom line, enhance your events, and grow your brand identity.

2019 NTR Agenda
Room: 306

Presented by 

11:00 am: 2019 NSF Opening Brunch

12:00 pm: 2nd Annual NTR Workshop begins in MGM Grand Conference Center

12:00 – 12:30 pm: Interactive Introductions

12:30 – 1:30 pm:  “Challenges Special Event Departments Face Within the Sports Organization” And How are We Overcoming Them?

Panel Discussion Facilitated by Lynnette Camacho, Philadelphia Eagles

1:30 – 2:30 pm: “FISH WHERE THE FISH ARE: How to Build a Badass Pipeline”

Interactive Session led by Dashawnda Brown & Sara Bodzy

2:30 – 3:00 pm: Break

3:00 – 4:00 pm: BRC Sponsor Presentation 

4:00 – 5:00 pm: “Deep Dive into the Day to Day ”

Interactive Roundtable Discussion facilitated by Nikki Romolo, Sporting KC

5:00 – 5:30 pm: Closing Remarks

6:00 pm: Load Buses for the 2019 Budweiser Gala at T-Mobile Arena


Meet our Executive Committee


For more information on the Non-Traditional Revenue Workshop, please contact:

Haley Jurick, Senior Director of Operations and Business Development

(619)-469-4101 x 207




About BRC Imagination Arts:

For nearly four decades, BRC Imagination Arts has helped to create transformative brand destinations and cultural attractions all over the world. Our innovative creative production process delivers experiences that touch hearts and emotionally engage guests, and our industry-leading projects exceed the expectations of our clients and their audiences.