Non-Traditional Revenue Workshop

What is it?

One of the hottest topics in the sports & entertainment industry is “non-traditional revenue” and how properties are transcending sports through innovative events and fan experiences on a year-round basis. Leagues, teams, and venues are finding new ways to leverage their brand and drive utilization of their venues to increase engagement and generate revenue. And on the customer side, we see increasing demand from event planners for something different for their attendees.  Come to NSF 2018 and learn about how to tap into this market, utilize every inch of your venue, extend your brand and drive your bottom line.

The National Sports Forum and PSAV Sports & Entertainment held the first ever Non-Traditional Revenue Workshop on Sunday, February 11th at the 2018 National Sports Forum conference in Frisco, TX. The NTR Workshop seeks to bring together ALL sports business professionals involved in both game day and non-game day events, and will be an entire day dedicated to idea sharing and networking. More specifically, the NTR Workshop will take a closer look at what “Non-Traditional Revenue” really means across different sports venues and to different departments from corporate sponsorship to event sales & service. We’ll dive into some of the greatest challenges we face in growing our business and share best practices to solve them.  We’ll talk about how to strategically grow this revenue stream and create a dynamic impact across the entire organization. And together, the executive committee and attendees of this workshop will author a “Digital Playbook” jam packed with actionable intelligence to take back and implement into your business.   Join us this February and be part of this interactive conversation.  Whether you are new to non-traditional revenue or have a thriving event business, serve in a corporate sponsorship sales role with potential non-game day event customers, or are in an event sales role with customers that might be potential corporate sponsors, this workshop is about bringing our community together to learn from each other and find new ideas that will advance your bottom line, enhance your events, and grow your brand identity.

While we work on the agenda for 2019, check out the agenda for the 2018 NTR Workshop

12:00pm: Meet at Dr Pepper Ballpark

12:15-1:00pm: Tour and overview of event sales and service with Scott Burchett, Frisco RoughRiders’ Chief Operating Officer

1:00-1:15pm: Break

1:15pm-2:15pm: “What does Non-Traditional Revenue Mean to You?”

Large Group Discussion facilitated by Eileen Valois, PSAV

2:15pm-3:15pm: “Challenges & Opportunities”

Interactive Session led by Lynette Camacho, Philadelphia Eagles; Carrie Campbell, Boston Red Sox; Emily Hamel, New York Yankees

3:15-3:30pm: Break

3:30-4:30pm: “Strategic Revenue Generation”

Interactive Session led by Nikki Romolo, Sporting KC; Dashawnda Brown, Madison Square Garden; Scott Burchett, Frisco Rough Riders; Carlos Oseguera, Cleveland Browns

4:30-5:00pm: “Bringing it All Home”

Large Group Discussion facilitated by Eileen Valois, PSAV

5:00pm: Private Bus for Workshop Attendees to Toyota Stadium

5:30pm-6:15pm: Private Tour and Pre-Reception at Toyota Stadium

Meet our Executive Committee


For more information on the Non-Traditional Revenue Workshop, please contact:

Haley Jurick, Senior Director of Operations and Business Development

(619)-469-4101 x 207




About PSAV Sports & Entertainment:

PSAV Sports & Entertainment offers full-service partnerships to enhance what you’re already doing in your venue today; and they provide you with new opportunities to grow your business with a complete suite of event technologies and production concepts. PSAV provides a professional, on-site team supported by extensive regional leadership with expertise in sales, creative services, event design and technical operations. You’ll experience a single point of contact for all your event technology and production needs covering audio, video and lighting, rigging, power distribution and network services, creative and digital services including content development, VR and augmented reality, attendee tracking and mobile apps, translation services, and the design and integration of installed systems. One phone call to PSAV takes care of everything you or your guests might need across every facet of event technology.