2023 National Sports Forum Agenda

2023 NSF Agenda

Look at the Agenda below to see what topics will be covered at the Forum.

***All Times Listed Are in Pacific Standard Time Zone***

Click the links below to show more information.

Sunday February 26, 2023

Case Cup Competition

BDSE Workshop

Presented By: Legends

Morning Workshops

Retention & Customer Service Workshop

PANELISTS

Steve Carter

Senior Manager, Membership Services

Padres

Ron Contorno

President

Full House Solutions

Sales Leadership Roundtable

Presented By: FEVO

PANELISTS

Nick Richardson

VP, Ticket Retention & New Business Development

Texas Rangers

Jared Graff

Director, Business Development

Spurs Sports & Entertainment

Justin Dunn

President, Business Operations

Ontario Clippers

Mario Oliveri

Director, Season Ticket Sales, Retention & Service

New York Yankees

Sunday Brunch

League & Event Workshops

MLB & MiLB WORKSHOP

PANELISTS

Brian Jemison

Senior Director, Client Services

Detroit Tigers

Brett Baur

VP, Corporate & Premium Partnership Sales

Pittsburgh Pirates

NFL Workshop

PANELISTS

Kevin Hilton

VP, Corporate Partnerships

San Francisco 49ers

Adam Nuse

SVP, Business Operations

Tennessee Titans

Arena Workshop

PANELISTS

Eric Stisser

VP, Corporate Partnerships

St. Louis Blues

Jared Kozinn

Head of Sports Partnerships

Dansons | Pit Boss

Will Eidam

Director, Partnership Analytics

Detroit Pistons

Healthcare Sponsorship Workshop

PANELISTS

John Davis

Chief Operating Officer

Wheeling Nailers

Morgan McLeod

Account Director

Playbook for Health

Banking/Credit Union Workshop [New!]

PANELISTS

Dave Mullins

Senior Vice President

rEvolution

Vincent Pierson

CEO

VSP Impact Strategies

Kristi Simmons

Sr. Account Manager, Partnership Marketing

Sporting Kansas City

Matthew Gottfried

AVP, Director of Experiential Marketing

U.S. Bank

Innovation Lab (Tech)

Presented By: Weldon, Williams, & Lick

PANELISTS

Brian Gainor

VP, Innovation

Legends

Dan Migala

Co-President & CRO

Legends

Evan Gitomer

Chief Revenue Officer

Weldon, Williams, & Lick

Getting the Most Out of the NSF Trade Show

PANELISTS

David Brown

Executive Vice President

Idegy, Inc.

Soccer Workshop (MLS/USL/NWSL) [New!]

PANELISTS

Katie Foglia

Senior Director, Brand Strategy & Innovation

Columbus Crew

Tyler Franz

Senior Director, Business Intelligence

FC Cincinnati

Half Time Snack Break

Discipline Workshops

Ticket Sales & Strategy Workshop (Includes Tech Tank)

PANELISTS

Tom Sheridan

Co-Founder

SportsBiz Builders LLC

Paige Farragut

EVP, Partner Success

FEVO

Josh Young

VP, Ticket Sales & Service

F1 Miami Grand Prix

Corporate Partnerships & Brand Activation Workshop (Includes Tech Tank)

Presented By: trak Software

PANELISTS

Brian Richeson

VP, National Sales & Special Projects

Tampa Bay Rays

Sean O'Hara

VP, Global Partnerships

Legends

Mark Harrison

Founder

MH3 Collective

Marketing & Fan Engagement Workshop (Includes Tech Tank)

PANELISTS

Mary Pink

Associate Athletics Director, Marketing & Promotions

Iowa State

John Durbin

Chief Commercial Officer

FC Cincinnati

Innovation Lab (Creativity)

Presented By: Weldon, Williams, & Lick

PANELISTS

Dan Migala

Co-President & CRO

Legends

Brian Gainor

VP, Innovation

Legends

Evan Gitomer

Chief Revenue Officer

Weldon, Williams, & Lick

Business Intelligence & Data Analytics Workshop [New!]

PANELISTS

Brittany Ramos

Senior Director, Partnership Marketing

Los Angeles Rams

Will Eidam

Director, Partnership Analytics

Detroit Pistons

Sports Betting Workshop [New!]

PANELISTS

Jim Kahler

Director, Sport & Entertainment Program

Cleveland State University

Charles Curran

Head of Large Public Venue Sales and Biz Dev

American Tower

Steve Pastorino

Director, Business Development

Blackhawk Network

Tom Bridger

Business Development Lead

Tradable Bits

5:00 pm - 5:30 pm

Budweiser Beer Wagon

2023 Welcome Reception at BMO Stadium (LAFC)

Monday February 27, 2023

Newcomer's Breakfast

Presented By: Advent

SESSION LEADER

Mary Pink

Associate Athletics Director, Marketing & Promotions

Iowa State

OPENING CEREMONIES

"The TIP Off" - Opening Fireside Chat

MODERATOR

Abe Madkour

Publisher & Executive Editor

Sports Business Journal

PANELISTS

Will Ferrell

Actor, Writer, Producer, and Co-Owner

LAFC

Larry Freedman

Co-President & Chief Business Officer

LAFC

11:15 am - 11:45 am

Coffee Break

Round One - Breakout Sessions

Fan Engagement:

"Accelerate and Expand Funding: A Case Study of the Miller LiteHouse at AT&T Stadium"

Presented By: Advent

PANELISTS

John Roberson

Chief Executive Officer

Advent

Nate Reilly

Senior Director, Corporate Partnership Strategy

Dallas Cowboys

Esports/Marketing:

“Esports and Gaming Are the Future of Advertising for Brands"

PANELISTS

Leonard Edwards

VP & Head, Global Partnerships

Evil Geniuses

Senior Management:

“Making the Ingress Simplistic"

Presented by: evolv

PANELISTS

Adam Nuse

CRO

Tennessee Titans and Nissan Stadium

John Baier

VP, Sports

Evolv

Glen Borgmann

Executive VP

Wicket

Joseph Moeller

Director of Business Analytics & Ticketing Strategy

Haslam Sports Group

Ticket Management:

“Taboo No More: How Properties and Sponsors are Coming Together On Corporate Ticket Resale”

PANELISTS

Jim Andrews

Founder & CEO

A-Mark Partnership Strategies

Samantha Davies

SVP, Marketing

City National Bank

Ryan Bishara

EVP, Revenue and Stratefy

LAFC

Wild Card:

“Sports Betting is Legal...Now What? How to Drive Revenue in the Sports Betting Category”

PANELISTS

Cosmina Schulman

SVP, Strategic Broadcast & Digital Partnerships

NESN

Social Media:

“Talent: The New Mass Medium That's Here to Stay"

PANELISTS

Kellen Benjamin

EVP, Talent Sales and Marketing

Wasserman

Jaymee Messler

Founder

Gaming Soceity

Romola Ratnam

SVP, Head of Impact and Inclusion

Endeavor

Evan Shugerman

Director, Partnerships & Marketing

Meta

Sponsorship:

“A New Era in Sponsorship Revenue: Purpose-Driven Partnerships for the Win!"

PANELISTS

Alex Mallen

Director, Corporate Partnerships

Angel City FC

Courtney Ksiazek

Senior Director, Partnership Marketing

Angel City FC

Career Development:

“Crossing the Aisle: What It's Like Jumping From Ticket Sales to Global Partnerships"

PANELISTS

Eric Platte

VP, Global Partnerships

Atlanta Hawks/State Farm Arena

1:00 pm - 2:30 pm

Lunch in the Trade Show

Round Two - Breakout Sessions

Sponsorship:

“Growing Revenue in Spite of Losing Seasons and Maximizing Growth During the Winning Ones"

PANELISTS

Sergio del Prado

SVP, Corporate Partnerships

San Diego Padres

Digital Marketing:

“Digital Marketing Technology to Drive Ticket Sales"

PANELISTS

Aditya Varanasi

Chief Executive Officer

Awarity

Marketing:

“Marketing Strategy: Shifting From Consumer Focused...To Consumer Obsessed!"

PANELISTS

Michelle DeMott

EVP, Brand & Community

LAFC

Ryan Bishara

EVP, Revenue & Strategy

LAFC

Fan Engagement:

“Programming Live Events That Increase Fan Engagement and Drive Revenue"

PANELISTS

Adolfo Romero

VP, Programming & Events

SoFi Stadium and Hollywood Park

DEI:

“Lead From Any Seat: Great Leaders Influence in Any and All Directions"

PANELISTS

Jasmine James

Chief of Staff

Houston Dynamo & Houston Dash

Senior Management:

“Be Legendary: Playing Chess, Not Checkers"

PANELISTS

Sean Penix

VP, Sales, Tours & Events

Legends

Corey Breton

CRO, Global Attractions

Legends

Shelby Jordan

Legends Global Planning

Legends

Jessica Vella

VP, Tour & Event Sales

Legends

Business Development:

"Pursuing ideas and initiatives that help grow your business!"

Presented By: FanServ

PANELISTS

Brad Friedman

Managing Partner

FanServ

Wild Card:

“The Impact of the 2026 World Cup in North America"

PANELISTS

Kevin Kane

Sr. Director, Client Strategy

Navigate

Pete Giorgio

Sports Practice Leader

Deloitte

David Neal

Executive Producer of FIFI World Cup on Fox and VP , Production

Fox Sports

David Cipullo

Principal & Founder

Tigertail Advisory

3:30 pm - 4:00 pm

Afternoon Snack Break

4:00 pm - 4:30 pm

Afternoon Session Starts - Announce the 2023 Case Cup Winners & Project Possible Award Winner

4:30 pm - 5:30 pm

Super Panel:

"From Where We Sit: Sponsors on Sponsorship"

MODERATOR

Dionna Widder

Former Chief Revenue Officer at Houston Dynamo FC/ Houston Dash

PANELISTS

Joe Turoff

Chief Marketing Officer

Chervon

Sonya Kunkel

Head, Loyalty, Sponsorship, & Marketing

Bank of Montreal

Michael Jeter

Director of Sales, Southern California

Google Cloud

Kevin Weeks

VP, Sports Business Operations & Data Science

SoFi

Opening Night in the Trade Show

Forum After Hours - TIXR Comedy Hour

Presented By: Tixr

Tuesday February 28, 2023

Morning Refreshments in the Trade Show Hall

Presented By: Aquimo

Opening Remarks & Presentation of 2023 ADchievement Awards

Super Panel:

"Let's pLAy"

Presented By: Advent

MODERATOR

John Roberson

Chief Executive Officer

Advent

PANELISTS

Lee Zeidman

President

Crypto.com Arena/ Microsoft Arena, & LA Live

Lon Rosen

Executive Vice President & Chief Marketing Officer

Los Angeles Dodgers

Mike Bohn

Athletics Director

USC

Kathryn Schloessman

President & CEO

Los Angeles Sports & Entertainment Commission

Coffee Break

Presented By: Aquimo

Round Three: Breakout Sessions

Sponsorship:

“Winning the Name Game: The New Rules of Sports' Most Successful Naming Rights Deals"

PANELISTS

Nick Baker

Chief Operating Officer, Global Partnerships

AEG

Kami Stoianov

Senior Director, Global Partnerships

AEG

Russell Silvers

Chief Operating Officer

AEG

DEI:

“Women in Sports Leadership: How I Broke the Glass Ceiling in a 97% Male Dominated Industry"

PANELISTS

Toni Will

General Manager

Kalamazoo Wings

Ticket Sales:

“Sell Like a Champion: Habits and Mindsets of Top Producers"

PANELISTS

Danny Heinsohn

Professional Sales & Leadership Coach

Southwestern Consulting

Business Development:

“How to Think About Building Your Service Team"

PANELISTS

S.J. Tucker

Manager, Service & Retention

New York Knicks

Esports:

“Using Data to Drive Esports and Gaming"

PANELISTS

Nicole Pike

Head of Global Gaming & US Sports

YouGov

Marketing:

“Disrupting Premium Sales: How to Digitize Premium Offers to Enhance the Customer Experience and Increase Sales"

Presented By: FEVO

PANELISTS

Cara Leis

SVP, Partner Success

FEVO

Josh Feinberg

Senior Director, Ticket Sales & Service

Oakland Athletics

Michael Sarage

Vice President, Suite Sales

Monumental Sports & Entertainment

Wild Card:

“The Six Best Ideas You Should be Doing Now!"

SESSION LEADER

Ron Seaver

President

National Sports Forum

12:30 pm - 2:30 pm

Lunch in the Trade Show

Round Four - Breakout Sessions

Marketing:

“Demystifying Modern Digital Marketing for Live Experiences"

Presented By: Tixr

PANELISTS

Acacia Diaz

VP, Marketing

Tixr

Chad Saunders

Founder & CEO

Tetraction Digital Strategy

Ticket Management:

“Yesterday's Price is Not Today's Price: What Winning Fans Over Off the Field Looks Like"

PANELISTS

Chris Gargani

Vice President, Sales and Marketing

Jacksonville Jaguars

Asia Gholston

Senior Director, Marketing

Jacksonville Jaguars

Business Development:

“Cause Worthy Sports Partnerships: How Purpose and Play Collide"

PANELISTS

Josh Veilleux

SVP, Global Partnerships

AEG Worldwide

Scott Emery

VP, Global Partnerships

AEG

Senior Management:

“Navigating Conflict in a Professional Setting"

PANELISTS

Jen Fry

Owner & CEO

JenFry Talks

Customer Service & Retention:

“Drive Revenue by Being Your Own Customer"

PANELISTS

Stacy McGranor

Director, CX Strategy

San Jose Sharks

Digital Marketing:

“Convert Browsers Into Buyers: Why do 98% of Fans Leave Your Website Without Buying Anything?"

PANELISTS

Brian Bauer

President

Bauer Entertainment Marketing

Sponsorship Engagement:

“Sports and Sponsorships: More Than a Game"

PANELISTS

Chris Wood

Vice President of Development and Philanthropy

College Football Hall of Fame

Fan Engagement:

“The Future of Immersive Fan Experiences"

Presented By: Sky Elements

PANELISTS

Preston Ward

Chief Pilot/ General Counsel

Sky Elements

Rick Boss

VP, Business Development

Sky Elements

Ice Cream Break

Presented By: Aquimo

Super Panel:

"Our Best, (My Worst...), And the Future of Ticketing"

Presented By:

MODERATOR

Ron Seaver

President

National Sports Forum

PANELISTS

John Beaven

EVP, Ticket Sales & Services

Golden State Warriors

Ashley Hall

VP Ticket Sales & Service

LA Galaxy

Naira Perez

Sr. Digital Marketing Manager

Portland Trailblazers

Todd "Parney" Parnell

CEO

Richmond Flying Squirrels

Budweiser Beer Wagon

2023 Budweiser Gala at Hollywood Park/SoFi Stadium/YouTube Theater

Presented By: Budweiser

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