Healthcare Sponsorship Workshop

Healthcare Sponsorship Workshop

Sunday, February 9, 12:00pm – 2:30pm

*This is a private workshop

This workshop seeks to bring together marketing and sports sponsorship activation

for an entire session dedicated to a number of key topics including:

• Leveraging & Measuring ROI                                                                                                   • Healthcare Sponsorship Activation Case Study
• CRM Implementation                                                                                                                • Discussion on a variety of relevant sponsorship activation topics
• Successful Activation Strategy & Staffing of Events                                                           • E-Sports
• Developing Creative Content (with strong call to action)                                                   • Contract Negotiation
• Internal Staffing Models & Organizational Charts                                                                • Sponsorship Criteria & Vetting Process
• Panel discussion with sports property executives from the Atlanta market                   • Agency Relationships

Workshop Leaders:

David Martin

Managing Director

Motion 2 Consulting





Morgan Hamlin

Senior Sponsorship & Community Outreach Representative

VCU Health





For questions about the Healthcare Workshop, please contact Melissa Salaya at