Healthcare Sponsorship Workshop
Sunday, February 9, 12:00pm – 2:30pm
*This is a private workshop
This workshop seeks to bring together marketing and sports sponsorship activation
for an entire session dedicated to a number of key topics including:
• Leveraging & Measuring ROI • Healthcare Sponsorship Activation Case Study
• CRM Implementation • Discussion on a variety of relevant sponsorship activation topics
• Successful Activation Strategy & Staffing of Events • E-Sports
• Developing Creative Content (with strong call to action) • Contract Negotiation
• Internal Staffing Models & Organizational Charts • Sponsorship Criteria & Vetting Process
• Panel discussion with sports property executives from the Atlanta market • Agency Relationships
Workshop Leaders:
David Martin
Managing Director
Motion 2 Consulting
Morgan Hamlin
Senior Sponsorship & Community Outreach Representative
VCU Health
For questions about the Healthcare Workshop, please contact Melissa Salaya at Melissa@sports-forum.com
