Marketing & Fan Engagement Workshop

Marketing & Fan Engagement Workshop

Sunday, February 9, 2:50pm – 5:30pm


Attendees were able to learn and discuss some great marketing strategies and learn innovative ways to enhance in-venue experience in this idea-sharing session aimed to help you take fan engagement to new heights!

This workshop will include a Tech Tank session from 3:00pm – 4:00pm


 Workshop Leaders:

Mary Pink

Associate Athletics Director for Marketing

Iowa State University





Aalum Jaffer

Vice President, Marketing

Pegula Sports  & Entertainment



Alexa Linger

Chief Revenue Officer

Navigate Research




For questions about the Marketing & Fan Engagement Workshop contact Josh Keiles at