Kings Innovation at its Finest

Kings Innovation at its Finest

Posted on February 11, 2020 by National Sports Forum | Selling It | SUBSCRIBE

Kings Innovation At Its Finest

The Sacramento Kings work with their long time partner ClearSlide to personalize your experience in the arena.

By: Chris Reik


Dear Faithful Readers,

Another successful Forum in the books! With the 25th anniversary of the National Sports Forum in the rear view mirror, we hope you had as much fun in Atlanta as we did! I am already looking forward to our next event as we shift focus to the Spring Summit on May 6-7, 2020. Chicago here we come!
 On this edition of the Selling It feature, we take a look at how the Sacramento Kings teamed up with ClearSlide to create an innovative user friendly initiative for their sales department. 


Carlie Dawson

Marketing and Communications Coordinator

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Kings Innovation at its Finest


The Sacramento Kings are yet again leading the way in technological innovation with help from ClearSlide. The Kings, a longtime partner of ClearSlide, knew that the feature provided by the organization would be an immediate enhancement to their newest initiative to create a more personalized sales experience. In working closely with ClearSlide, the Kings focused on improving the digital side with an online editing feature in hope to amplify the results of the sales department. The team needed an editing feature that could give the sales team real-time control of the content that is being presented. The functionality would also need to source a way to analyze the effectiveness of the material as well as provide analytics on customers’ engagement.


Looking to add a sense of ease to the Kings fast-paced environment, ClearSlide integrated an editing feature that granted the Kings the ability to make edits “on-the-fly” to PowerPoint presentations while allowing them to maintain the control of the content, brand messaging and corporate identity. The Kings sales teams are dependent on visual representation of member benefits and have a variety of options, so all analytics correspondent to the initiative are monitored by the software to help them keep track of the results. The feature can also allow for all in attendance to get a view no matter their location in the arena.




Having worked together before, the Kings and ClearSlide have a trusted partnership that secures mutual success in their respective fields. Working closely with the account managers and client success, the Kings ensured that adding this editing feature be a positive reinforcement of the investment team, and that the sales department would be able to reap the maximum amount of benefit out of ClearSlide.


ClearSlide delivered asset level analytics to the Kings that provide insight into the production and effectiveness of the content. By integrating the abilities to update messaging and formatting abilities to the Kings, ClearSlide has helped the Kings more clearly adhere to their brand image while also allowing for an increase in tool adoption and internal usage of the program.


With ClearSlide giving the Kings the ability to provide feedback on the effectiveness of their marketing, they now have an improved system for consumer-based content that maximizes customer engagement for all clients. This will be an ongoing program the Kings can utilize when creating the optimal practices for proposal structure and content.


To learn more about the Sacramento Kings and their initiative with ClearSlide contact Caroline Waterson, Global Leader, Demand Generation and Field Marketing for ClearSlide at


The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. Visit for more information.



We offer full-service partnerships to enhance what you’re already doing in your venue today; and we provide you with new opportunities to grow your business with a complete suite of event technologies and production concepts. PSAV provides a professional, on-site team supported by extensive regional leadership with expertise in sales, creative services, event design and technical operations. You’ll experience a single point of contact for all your event technology and production needs covering audio, video and lighting, rigging, power distribution and network services, creative and digital services including content development, VR and augmented reality, attendee tracking and mobile apps, translation services, and the design and integration of installed systems. One phone call to PSAV takes care of everything you or your guests might need across every facet of event technology.