Fundraising Through a Pandemic: Engaging a Sports-Hungry Fan Base

Fundraising Through a Pandemic: Engaging a Sports-Hungry Fan Base

Posted on May 20, 2020 by National Sports Forum | Selling It | SUBSCRIBE

Fundraising Through a Pandemic: Engaging a Sports-Hungry Fan Base

Arizona State University partners with Fund Raisers Sports to engage the Sun Devil community while benefiting Covid-19 Relief

By: Carlie Dawson & Cody Van Vliet

Dear Faithful Readers,

We hope that everyone and their loved ones are staying safe during these unprecedented times. Once it is safe to do so, we are optimistic that sports will be bigger and better than ever and our industry will bounce back in full force. For now, please stay healthy & safe, and please don’t hesitate to reach out if there is anything that we can help you with!

On this edition of the Selling It feature, we take a look at how the Fund Raisers Sports teamed up with Arizona State University to provide fans the opportunity to leave a legacy at ASU while also raising money for COVID-19 Relief and the ASU Athletic Department.


Carlie Dawson

Marketing and Communications Manager

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Fundraising Through a Pandemic: Engaging a Sports-Hungry Fan Base


Empty campuses, on-line classes, virtual graduation, and fans & donors stuck at home. Arizona State University’s Athletic Department, like many other organizations, grappled with the issue of needing to continue to engage their fans. But the looming question remained – how can you sell and fundraise during a pandemic? Michael Meitin, Associate Athletic Director of Ticket Sales, Service and Operations at Sun Devil Athletics, found that not only are fans happy to accept calls, but are eager to help their favorite program stay afloat during these unprecedented times. 


Fund Raisers Sports, a pioneer in engraved brick legacy programs for donor recognition and fundraising with over 100 professional and college team clients, partners with Arizona State University to aid fundraising. Universities and athletic departments are facing a difficult reality around engaging donors during this difficult climate, while looking to replace missing revenues. To combat frozen spending, Fund Raisers Sports is deferring all upfront setup costs through September 2020 for any university or professional team foundation starting a donor legacy program. “Teams across pro and college sports are beset by challenges on all sides as a result of this pandemic, but we know fans and donors are craving engagement with their teams. We want to ensure our programs are more accessible than ever before so Fund Raisers Sports can help these teams ensure a lasting, meaningful connection with their fans even in the absence of live events,” says Fund Raisers Sports’ Director of Partnership Development Michael Scotto D’Abbusco. It’s their hope these programs, traditionally a significant revenue stream and now available with no out-of-pocket costs, produces funds during this COVID-19 era that could help save athletic programs, support scholarships and community engagement initiatives, and generate much-needed cash while also donating some of the revenue to COVID-19 relief funds.  

(Pictured is a photo of 2020 graduation legacy bricks that are available for purchase now)


Utilizing a partnership with Fund Raisers Sports that began just before this last football season, Arizona State University has had the ability to give donors a life-long connection to the Sun Devil community through their brick program. With COVID-19 developments, Arizona State has taken the opportunity to not only push their program to engage their fans from a far, but also aid in relief as they are donating 20% of the proceeds from their brick program to COVID-19 relief.

Michael Meitin, Associate Athletic Director of Ticket Sales, Service and Operations at Sun Devil Athletics, stated, “As an anchor institution in the Valley community, ASU and Sun Devil Athletics are fundamentally committed to the overall health and well being of the people we serve. We also recognize our fan base is looking for ways in which they can help out. This unique program allows us to give our fans a way to not only support our student athletes, but also the community as a whole.” Fans are loving the chance to leave their legacy. ASU alumni Barbara McWilliams seized the opportunity to honor her son who graduated this year, but was unable to walk during graduation due to the COVID-19 restrictions. McWilliams stated, “I am an ASU graduate from 1986. My eldest son graduated in 2015. Austin is my youngest son and graduated this May. It’s unfortunate that he cannot walk for his 2020 graduation but this is a reminder of the times and his permanent imprint on this university.”

The partnership between Fund Raisers Sports and ASU allows both programs to help their communities during this unprecedented time while also giving fans a chance to leave their legacy at the doorstep of Sun Devil Stadium.


Fund Raisers is offering this promotion through September of 2020, with the ability of their partners to launch their initiative through the end of this year. Through these uncertain times, Fund Raisers Sports will continue doing everything in their power to help athletic departments and team foundations remain funded and provide teams with the opportunity to engage fans and donors from the comforts of their own homes with the support of a proven, essentially, risk-free concept with no costs to implement. Arizona State University is looking forward to helping support their community during the pandemic and ensuring their athletic teams are back to competing when it is safe to do so.


For more information regarding Fund Raisers Sports, please visit or contact Michael Scotto D’Abbusco, Director of Partnership Development, at


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