What we are:
Lancaster Research, a Designsensory company, is a proprietary primary research organization with significant focus on the fan experience. Through our Fans Voice initiatives and the Voice of the American Fan annual trending study, we understand the nuances of the sports fan – every sort of sports fan.
We have a deep and proven history. Established in 1991 to provide research to clients needing to tackle very specific business issues, we have gained the respect of clients in entertainment, economic development, higher education, financial services, consumer packaged goods and sports.
What we offer:
We offer primary proprietary research focusing on the fan – profile, behavior and the impact of the fan experience in a specific setting. Through our studies we have a deep understanding of fans of every sport no matter their level of passion for a sport.
Every engagement is unique but contributes to the depth of our knowledge. This translates into findings which allow you to lean into strategically sound actions. We embrace a variety of behavioral observation and collection techniques, both qualitative and quantitative, to ensure we draw out the “why” of the fan behavior.
All this provides you with data-driven insights which set the foundation for a clear competitive advantage.