Corporate & Industry Survey

Since 1996, and every two years thereafter, the National Sports Forum has presented to its attendees a “snapshot” on how the country’s top corporate advisors and sponsors view the way the industry has executed their responsibilities. The anonymous survey, conducted by the NSF in partnership with Ohio University, provides interesting research on sports sponsorships based on responses from corporations and sports business executives.

To successfully capture this snapshot, 25 anonymous interviews with today’s top corporate sports sponsors are conducted. The interviews discuss a variety of topics from the most important elements in a sponsorship proposal to the greatest threats to a sports sponsorship.


If you are interested in downloading the 2020 Corporate & Industry Survey, click here