Anaheim Ducks “Digideck”Posted on December 13, 2017 by National Sports Forum | Selling It | SUBSCRIBE
ANAHEIM DUCKS DRIVE REVENUE WITH SPORTSDIGITA
The Digideck’s multimedia and analytics prowess enable the Ducks to thrive in an ultra-competitive market
Dear Faithful Readers,
I hope everyone is having a great December so far! Now that we are getting into the holiday season, that means the 2018 Forum is right around the corner. It’s crazy to see the Daktronics countdown clock on our website say we are less than 60 days away from seeing the Forum family out in Frisco, TX!
This week we wanted to feature a story on a partnership between one of our Forum Family members, Sportsdigita, and the Anaheim Ducks. The Ducks chose to partner with Sportsdigita to utilize the Digideck and it has tremendously helped the Ducks stand out and raise sponsorship revenue in the competitive LA market.
Enjoy the read!
Marketing & Communications Manager
“What the Ducks have been doing really caught our attention at Sportsdigita. The number of new sponsors that Graham and his team have brought onboard is beyond impressive. We would see an announcement from the Ducks highlighting an impressive list of partners, and then, sure enough, a short time later, they would be announcing a new set of high-profile partners. The emphasis that the Ducks place on technology and multimedia fit the Digideck perfectly and we take a lot of pride in their success.”
At this year’s 2018 National Sports Forum, Sportsdigita will be hosting a breakout session with the Anaheim Ducks to share the key insights from a three-year run of success that includes 64 new partners.
Visit www.sportsdigita.com to learn more about Sportsdigita.
Anaheim Ducks “Digideck”
The Anaheim Ducks compete in one of the most challenging markets in sports. The Ducks are fighting for sponsorship dollars against two NFL teams, two MLB teams, two NBA teams, two MLS teams, top notch collegiate programs such as USC and UCLA, and their NHL brethren Los Angeles Kings. To compete and win significant sponsor revenue in the technology hotbed of Orange County, CA it is critical for the Ducks to reflect the strong technology prowess of their ownership group and the sizzle their franchise brings to the sports marketplace.
The Anaheim Ducks were looking for a customizable way to recap with partners and creatively display their value proposition. The Digideck allows the Ducks to communicate their story with rich multi-media that reflects the pizzazz of both their media inventory and in-venue experience. As a result, prospects and sponsors have no doubt about the power and value of Ducks hockey. The Ducks take advantage of the Digideck’s ability to host a variety multi-media assets such as in-game video elements, TV spots, and radio drops into their proposals. It is not uncommon for the Ducks sponsorship team to record an ad with its radio announcers and quickly insert that same spot into a proposal, allowing prospects to hear what it would sound like up front. For potential clients who might not be based in their market, or see a Ducks game every day, the ability to demonstrate inventory so purely is very effective.
“To integrate a radio spot or a TV spot into our Digideck proposal and actually show how they ran on the scoreboard, that is incredibly powerful. There are so many properties out there that have a strong approach. You have to be able to send something that is professional and representative of your great ideas and that is easily digestible,” says Graham Siderius, who leads Corporate Partnerships for the Ducks. “Sportsdigita represents us so well on that first exposure to a brand. It represents us very well in comparison to the other teams in the marketplace and the other options that CMOs are looking at.”
The Ducks attribute a shorter sales cycles to the Digideck. In a day and age where everyone’s rarest commodity is time, this is a critical asset. The Ducks utilize the master deck created for them by Sportsdigita as a baseline and then customize each sponsor presentation with its own unique story. They communicate their product on the front-end with proposals and on the back-end with partner recaps showing proof of performance. The Digideck accelerates the team’s ability to get back to clients quickly, make edits and further customizations on the fly when needed. The platform’s analytics reporting details, presentation and slide views provide an on-going a snapshot of engagement throughout the entire process.
The Ducks are building incredible momentum, both in their local market and across the NHL. Since teaming with Sportsdigita, the organization’s annual sponsorship revenues have increased by $6M in three years. In that timespan, Anaheim has moved up the NHL’s league-wide sponsorship revenue rankings by more than ten spots. The Ducks have claimed 64 new partners in past three years, and 27 new partners are onboard for the 2017-18 season, including leading brands Chick-fil-A, Hestan Commercial and Wawanesa Insurance.
“The Digideck is not just the best platform for us as an organization … it is the best platform for our prospects to see and learn about our brand. It is the best platform for our current customers to receive recaps that summarize what they’re getting. It is the best platform for all the stakeholders in our world. Sportsdigita has not only thought about their direct clients, such as the Ducks, but also what our clients need on their end. It’s the best platform for all stakeholders and because of that we don’t just use it in isolated instances … we use it in proposals, we use it in summaries, we use it for everything,” says Siderius.
The Anaheim Ducks plan to continue using the Digideck for their partner recaps, proposals, and more. They also plan to take advantage of some of the new features of the Digideck. For example, a new interactive feature allows users to create custom presentations based on the consumer insights they’ve collected perfectly illustrates the firm’s commitment to improvement.
The Digideck now interfaces with commonly used third-party survey and order form providers, such as SurveyMonkey, Typeform, and Qualtrics, so pro and collegiate teams can easily utilize information obtained from fans to create highly personalized presentations. By loading presentations with personalized content such as price point/budget requirements, favorite seat locations, preferred opponents, week day versus weekend games, and the number of tickets needed, teams can optimize the conversation they are having with their fans and make informed recommendations around ticket and hospitality packages. In essence, the fan is creating their own customized plan.
“The ability to capture consumer insights and immediately put that information to use is a very powerful way to promote your product and brand experience,” says Angelina Lawton, Founder and CEO of Sportsdigita.
For more information, contact:
Christy Grady, EVP Business Development, Sportsdigita
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The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2018 NSF Conference and Trade Show will be held on February 11 – 13, 2018 in Frisco, TX. Visit www.sports-forum.com for more information.
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