The NSF offers an extensive three-day program featuring best practice sharing, networking opportunities, and discussions with industry-leading sports executives.
Click the links below to show more information.
Losers, located in the MGM Grand Hotel will serve as the official bar of the 2019 NSF!
Sport Business Journal/SBD
Senior Executive Vice President & Chief Operating Officer
The first set of breakout sessions on Monday, February 11, 2019
Communicating with your fan base is crucial for increasing engagement and revenue. Today’s audience expects a conversational message at the right time and through the right channel. Learn about the current state of communication, the best practices for connecting with your audience, and how to effectively and compliantly implement tactics to help your ticketing team improve sales & retention. Don’t just contact your fans, connect with them.
Senior EVP, General Counsel
Director, Marketing Strategy
Detroit Red Wings/Olympia Entertainment
VP, Ticket Sales and Service
LA Stadium & Entertainment District At Hollywood Park Project - Legends
Vice President, Ticketing & Suites
Las Vegas Golden Knights
VP, Sales & Service
Las Vegas Stadium
President & Founder
Sr. Vice President of Global Partnerships
Special Events Sales Director
The second set of breakout sessions on Monday, February 11, 2019
– Which brands are receiving the most value from their sponsored properties
– Best Practices for getting more value from sponsorships
– Performance-based sponsorships
– Campaign optimization
– Leveraging influencers
CEO & Founder
VP, Ticket Sales & Service
The business of athletics attracts talented and driven professionals. However, this can often lead to organizations with an unhealthy amount of internal competition causing a lack of communication and collaboration. This powerful presentation features a unique look at how the top coaches/performers in sports – and leaders in business – create positive and successful environments that bring out the very best in other people. Audience members are introduced to time-tested models of performance and leadership which produce championship results for individuals and teams in business – and life. Whether you lead others or are called upon to be a top producer of your organization, this “Be a Fan of Others” mindset and culture leads to success for you and your team.
Xs & Os of Success
National Sports Forum
VP, Entertainment Production
Vegas Golden Knights
Global Chief Strategy Officer
Brian Gainor will lead an all-star panel in a discussion about upcoming trends and hot topics during the “What’s Next” Super Panel. In a rapidly growing sports industry, new technologies and trends are constantly emerging allowing organizations to become more innovative with their campaigns and advertising. This Super Panel will include several organizations who continue to capitalize on these opportunities and are eager to share their insights on what we expect to see in 2019 and the direction they see the sports industry heading.
Vice President, Innovation
Chief Revenue Officer
President of Interactive Gaming
MGM Resorts International
Dinner and drinks will be served while you learn about some of the hot new technologies within the sports industry
Losers, located in the MGM Grand will serve as the official bar of the 2019 NSF!
The final day of the 2019 NSF. The presentations of the 2019 NSF ADchievement Awards will take place where the best advertising campaigns will be awarded!
Picture this: You’ve left the office, the day is over and as you try to fall asleep at night you lay there in bed… and you’re thinking… and thinking… and thinking. What keeps some of the best minds in the business up at night?
As a long-standing tradition, the NSF will begin the final day of the 2019 conference with the “What Keeps You Up at Night?” Super Panel. This gathering of top notch executives will tell us exactly what they’re losing sleep over.
This panel of top executives will navigate through a discussion on the issues that consume their thoughts post-game and year-round.
President & Chief Operating Officer
Vegas Golden Knights
University of Nevada, Las Vegas (UNLV)
President & General Manager
Las Vegas Motor Speedway
The first set of breakout sessions on Tuesday, February 12, 2019
Director, Experiential Marketing - Sports
Anheuser - Busch
Manager, Global Partnerships
“Fevo is a peer-to-peer marketing and sales amplification tool that integrates directly with your ticketing system. Come grab a mimosa (literally!) and find out how teams are leveraging Fevo to drive incremental revenue across their sales and marketing campaigns. Turn your fans into sellers by layering-in social and providing a mobile-first buy-flow. Hear from Fevo’s best partners as they dive into different use cases for the platform, successes they’ve accomplished, and how you can replicate their strategies in your own market.”
EVP, Partner Development
This session will host technology leaders in sports and highlight Smart Venues, the power of Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), facial recognition and biometrics, and the role they are playing in revolutionizing the fan experience and driving new business opportunities in sports. The panel will cover how technology and data can be used to drive revenue, lower costs, improve fan engagement, optimize venue operations and enhance team performance. The discussion will be hyper-focused on how Sponsorship, Ticket Sales and Marketing departments can benefit from these technology solutions.
Sr. Director of Sales
Connect Partnership Group
Tournament Digital Marketing & Analytics
Director of Events & Tours at Mercedes-Benz Stadium
The second set of breakout sessions on Tuesday, February 12, 2019
Executive Director, Sports Administration
Hear from senior industry leaders who will share their knowledge and expertise of working for and with companies that are seeking to hire different backgrounds and personalities but with the same goals and values in mind to benefit their company culture. Aside from recruiting and hiring, how do you bring positive change to your existing staff infrastructure, style, personality, and philosophy by celebrating and highlighting the “non-traditional” backgrounds, educations, and skill sets? What are we doing as an industry to find new candidates vs. recirculating the same talent? Once we make those unique hires, how are we encouraging and promoting their growth and strengths within a company? How are hiring managers and HR/talent acquisition professionals making it a priority on job descriptions, during interviews, and at the on-boarding/orientation stages? What are the risks and rewards of an unconventional hire?
Mark Gress, Jr.
Vice President, Recruiting
Dive into the Oakland Athletics ticket sales practices that are bringing new fans to the ballpark experience. Topics include the innovative A’s Access membership ticket program and the implementation of various new heritage/theme nights that drive new groups sales business.
Director of Group Sales
Account Executive, Group Sales
Senior Director of Business Development
National Sports Forum
Founder & CEO
Ticket sales are the life-blood of sports organizations. As ticketing evolves at hyper speed, it’s essential that sports organizations stay ahead of the marketplace. Technological advancements coupled with the creativity of contemporary ticketing companies are changing the way leagues, teams, venues and sports properties do business. Our moderator will lead this diverse panel in exploring the rapidly changing nature of ticket sales to stay profitable. Come learn some great tips and best practices for increasing sales and filling seats from the MVP’s of the industry!
WISE Las Vegas
Senior Vice President of Ticket Sales & Service
Monumental Sports & Entertainment
Chief Operating Officer
Vice President, Ticket Sales & Strategy
Senior Vice President of Sales
New Orleans Saints
We will celebrate the close out of the 24th Annual National Sports Forum at the Las Vegas Motor Speedway!