Esports is one of the fastest growing segments of sports, media and entertainment, reaching one of the most sought after demographics: millennials and Gen Zers. Despite its exponential growth and undeniable popularity in mainstream media, many are quick to pinpoint the differences between traditional sports and esports, rather than the obvious overlap between the two industries. Whether its building leagues from amateur to professional, distributing streaming rights or forming brand partnerships and promoting their unique onsite activations, both the esports and traditional sports industries are more similar than you’d think, though the process and execution may not be identical. Craig Levine, Global Chief Strategy Officer at ESL and pioneer in the esports industry, will explore the similarities between the two spaces, offering brands, marketers, fans, and more a glimpse into how to best adapt traditional sports behaviors to better navigate the esports industry.
Craig Levine, Global Chief Strategy Officer at ESL and pioneer in the esports industry, explored the similarities between the two spaces, offering brands, marketers, fans, and more a glimpse into how to best adapt traditional sports behaviors to better navigate the esports industry.
SESSION LEADER
Craig Levine
Global Chief Strategy Officer
ESL
