Day 1 of the 2020 National Sports Forum

The 2020 Case Cup Competition participant presentations.

This portion is hosted by the Atlanta Falcons and Atlanta United at Mercedes-Benz Stadium. Attendees will get the chance for a behind the scenes tour of the stadium!

SESSION LEADER

Day 2 of the 2020 National Sports Forum

Picture this: You’ve left the office, the day is over and as you try to fall asleep at night you lay there in bed… and you’re thinking… and thinking… and thinking. What keeps some of the best minds in the business up at night?

As a long-standing tradition, Monday of the 2020 NSF will begin with the “What Keeps You Up at Night?” Super Panel. This gathering of top-notch executives will tell us exactly what they’re losing sleep over.

This panel of top executives will navigate through a discussion on the issues that consume their thoughts post-game and year-round.

More panelists to be added soon!

MODERATOR

John Roberson

CEO

Advent

PANELISTS

Bernie Mullin

Principal

The Aspire Group

The first set of breakout sessions on Monday, February 10, 2020

Sponsorship session led by John Roberson of Advent

SESSION LEADER

John Roberson

CEO

Advent

Marketing Session led by Will Ellerbruch of Daktronics

SESSION LEADER

Will Ellerbruch

National Sales Manager

Daktronics

Ticket Management session led by David Elgin and Eric Platt of the Atlanta Hawks

SESSION LEADER

David Elgin

Vice President, Analytics

Atlanta Hawks

Eric Platt

Vice President, Ticket Sales

Atlanta Hawks

A million-dollar ‘Water Efficiency’ Partnership.  A 22% increase in beer sales.  $95K found in the trash. Over $10 million in Super Bowl advertising from the world’s top sports marketer (Budweiser) talking to fans about their water and renewable energy efforts.

These are the significant numbers that teams and their partners’ are bringing to the table through their focus on social and environmental responsibility. How can your organization tap into the sizable opportunities of 21st-century business priorities?

This expert-led, inside view will share exactly how teams, venues, and leagues are driving profit margins, new revenue opportunities and attracting new partners. Bring your questions to this open discussion of how to tap into the future with a whole new portfolio of top to bottom line possibilities.

SESSION LEADER

Aileen McMannon

Founder/Managing Partner

5T Sports Group

Scott Jenkins

General Manager

Mercedes-Benz Stadium AMB Sports and Entertainment

Business Development session led by the 2019 SAMMY Award winner, Aalum Jaffer of MLSE.

SESSION LEADER

Aalum Jaffer

Manager, Global Partnerships

Maple Leaf Sports and Entertainment

Presented by 42 Chat

The second set of breakout sessions on Monday, February 11, 2019

Sponsorship session for the 2020 NSF Corporate and Industry Survey led by Ron Seaver and Jim Kahler.

SESSION LEADER

Ron Seaver

President

National Sports Forum

Jim Kahler

Executive Director, AECOM Center for Sports Administration

Ohio University

Even with blockbuster acquisitions or adjusted tickets and concessions pricing- attendance at sporting events are declining more than 12% as organizations compete with at-home technology on gamedays. Sports fans are fed up with traditional media, crave exclusivity but also desire access to unique content that ignites a fear of missing out (FOMO) amongst their peers on digital/social media.

Although challenging, are you willing to accept those losses or change the outcome? Reimagine the fan experience, put butts in seats and FOMO no more!

In this interactive session, we will discover the complexity known as FOMO and discuss how to leverage it to curate branded experiences through strategic content that drive revenue.

SESSION LEADER

Jordan Delegal

Territory Specialist

Wilson Sporting Goods

The lack of organizational alignment, undefined customer strategy, weak employee training, and ineffective recognition and rewards are opportunities for your organization to improve your fan experience. Creating a great stadium experience presents both challenges and opportunities for teams to get it right. In this interactive session, you will learn how Minnesota United FC developed a customized guest service strategy and employee engagement program called “Loonatics” that helped align the entire organization for success in the opening of Allianz Field, America’s newest soccer-specific stadium. Minnesota United’s CEO Chris Wright and Authentic Sports Marketing’s Bob Nelson and Dennis Armbruster will share their collaborative process for building and communicating a winning guest service culture for the Loons that has helped them stand-out from the broad competition impacting the sports and entertainment industry. Learn about the insights, strategies, and creativity they used to engage and train employees to serve guests with a passion.

SESSION LEADER

Chris Wright

CEO

Minnesota United FC

Dennis Armbruster

President

715 Marketing

Bob Nelson

Managing Partner

Authentic Sports Marketing

NTR Session led by Vickie Eiges and Catherine Lentz

SESSION LEADER

Catherine Lentz

Director, Special Events

San Francisco 49ers

Vickie Eiges

Manager, Special Events Sales Team

San Francisco 49ers

Abe Madkour, Publisher and Executive Editor of Sports Business Journal Daily, sits down with Arthur
Blank, Owner and Chairman of AMB Sports and entertainment. AMB Sports and Entertainment
owns and operates the Atlanta Falcons and Atlanta United FC. Mr. Blank was named Sports Business
Journal’s Executive of the Year in 2018 and one of Sports Business Journal’s 50 Most Influential
People in Sports 2016, 2017 and 2018.

MODERATOR

Abe Madkour

Executve Editor

Sports Business Journal/SBD

PANELISTS

Arthur Blank

Owner and Chairman

AMB Sports + Entertainment

Dinner and drinks will be served as attendees learn about some of the hot new technologies within the sports industry.