2023 NSF SAMMY Award Finalists

2023 NSF SAMMY Award Finalists

Posted on January 24, 2023 by National Sports Forum | Selling It | SUBSCRIBE

The Six Best Ideas You Should Be Doing NOW!

The finalists for the 2023 SAMMY Award have been selected

By: Camryn Henry

Dear Faithful Readers,

The 2023 National Sports Forum is officially 1 month away and the NSF SAMMY Awards are back after a 2-year hiatus! With that being said, we are excited to announce the six SAMMY Award finalists. Each was carefully selected by an expert group of sports and entertainment industry professionals in San Diego, CA earlier this month. 

These six finalists will give an eight-minute presentation at the 2023 National Sports in Los Angeles, CA February 28th. NSF attendees will have the chance to vote for the 2023 SAMMY Award winner. You won’t want to miss out on this year’s all-star lineup of finalists and their great ideas.  Check out who the six finalists are below and get a quick glimpse into their creative ideas. 

Warm Regards,

Melody Forstie

Marketing Coordinator



The NSF SAMMY Award (Sales Advertising Marketing Management Idea of the Year) is presented each year at the annual National Sports Forum. It recognizes the year’s most outstanding idea in regard to the overall objective, action, and result of a campaign. This award was developed to recognize organizations that have successfully executed some of their best ideas — resulting in higher ticket sales and more sponsorship activations, inking more deals, and more.

After the submission deadline for entries closed at the end of  December 2022, a small panel of expert judges gathered together for deliberation. The six finalists below were chosen based on how well the execution of their campaign met its objectives and yielded great results.


Program Description:



Broughton Brand Consultancy + Cannonball

In an extensive effort to bring an MLS expansion team to St.Louis, Broughton Brand Consultancy and Cannonball transformed their campaign into a movement — #MLS4THELOU. This hashtag was incorporated in merchandise, throughout social and digital content, and on their website. After St. Louis was awarded an expansion team, they invited fans to help build a team brand that best reflects the city and its community. This included the team’s name, colors, and more!

Pittsburgh Pirates

This past season, the Pittsburgh Pirates partnered with PNC to execute its third year of the “Going to Bat for Small Businesses” program. This time around, small businesses could self-nominate or be nominated by fans. Of the six small businesses that were chosen, one was highlighted each month and all were given a marketing package.

Maple Leaf Sports Entertainment (MLSE)

To create a sense of community through the sport of soccer, Toronto Football Club and Benjamin Moore partnered together to create the “Paint the Town Red” program. This program recruited a local Toronto artist who created a variety of illustrations demonstrating the city’s diversity and its fan spirit. This program also sought engagement with the community through a variety of contests and events, as well as short films about local soccer groups and the impact that soccer has had on their community. 

Sacramento Kings | Golden 1 Center

Looking for a new way to engage with fans and celebrate team victories, the Sacramento Kings launched their Kings Victory Beam. This bright purple beam lights the sky for all to see and stays lit until midnight after every home and away game victory. One player is elected to light the beam after each game win. It has become a staple part of the team and fan experience, with many rallying together postgame to celebrate and take pictures. 

Minor League Baseball

MiLB, in partnership with Marvel Entertainment, united to create the “Marvel’s Defenders of the Diamond” program. Expanding across 96 minor league teams, this program aimed to increase game attendance by bridging the gap between Marvel superhero fans and baseball fans. Through custom Marvel-designed logos, themed jerseys, comic books, music, and more, this program provided unique game day experiences that drew large crowds and increased engagement on social media. 

Houston Rockets

As the Houston Rockets look forward to a new era of Rocket history, they also dedicate special game nights to some of their past iconic moments and legends who have contributed to the team’s long history of success. Like a blast from the past, REMIX nights bring back distinct elements from past uniforms that were worn during some of the teams’ most memorable moments. The arena graphics, signage, and videos are all designed for each REMIX night theme to create an immersive, nostalgic experience for fans. 


Looking Ahead:

Catch each of these six finalists at the 2023 National Sports Forum in Los Angeles, CA as they present their full campaign objectives, action, and results in the “Six Best Ideas You Should be Doing NOW!” wildcard breakout session on Tuesday, February 28th at 11:30 a.m. PST. Join the Forum Family in Los Angeles and vote for your favorite to be crowned as the 2023 SAMMY Award winner! Learn more and register today at https://sports-forum.com/nationalsportsforum-2023-la/



For more information about the 2023 SAMMY Award finalists, please contact Melody Forstie, Marketing Coordinator at the National Sports Forum, at melody@sports-forum.com or by telephone at (619) 469-4101 ext. 205.

About the National Sports Forum

The National Sports Forum is one of the largest annual cross-gathering in North America of the top executives from leagues, teams, agencies, and properties in the sports industry, who come together and share ideas and best practices on Marketing, Business Development, Ticket Sales, Sponsorship, and Diversity & Inclusion.  Visit www.sports-forum.com for more information.

The NSF Salutes Our Partner

We are a company of go-getters dedicated to making beers that we hope people love. We proudly brew more than 100 brands in the U.S., and with the help of our flagship brands, Budweiser and Bud Light, we hold a 45.8 percent share of the beer market. We put our heart and soul into making the best beers that our consumers enjoy during the most memorable moments. Quality moments shared sipping our beers, shouting cheers and raising toasts. Each is a nod to the huge team effort that goes into brewing, packaging, marketing, transporting and selling our beers.