Has your team filled all the major CPG categories? No, we’re not talking about beer & soda. We’re talking: Mayonnaise, Shampoo, Lipstick, and Bread.
Four years ago, Maple Leaf Sports & Entertainment (Toronto Maple Leafs, Toronto Raptors, Toronto FC, & the Toronto Argonauts), reengineered their approach to partnerships in the CPG space. They have since built new multi-year partnerships with: Weston Bread, Shiseido, Unilever, Orville Redenbacher, French’s, American Crew, SC Johnson, Fisherman Friends, MARS/Wrigley, and MORE.
They provided a masterclass on winning in CPG. They explored the inner workings of how CPG marketers make decisions, how they measure and evaluate new proposals, and the lessons you can apply when building your next pitch.
SESSION LEADER
Aalum Jaffer
Manager, Global Partnerships
Maple Leaf Sports and Entertainment