2019 NSF SAMMY Award FinalistsPosted on January 10, 2019 by National Sports Forum | Selling It | SUBSCRIBE
The Six Best Ideas You Should Be Doing Now
The finalists for the 2019 SAMMY Award have been selected
By Alyssa Hedington
Dear Faithful Readers,
I can’t believe the Forum is only a month away! With this event happening so soon, I am excited to share with you the six carefully selected finalists for this year’s SAMMY Award, determined by sports industry professionals in San Diego, CA. These finalists were chosen based on how well they executed their idea to receive their remarkable results.
At the Forum, each entrant will present their campaign during the SAMMY Award Breakout Session. Already being one of the NSF’s most highly attended sessions each year, you won’t want to miss this year’s all-star lineup of finalists presentations where after attending, you could be walking away with the next great idea for your organization!
Marketing & Communications Manager
2019 SAMMY Award – The Six Best Ideas You Should Be Doing Now!
Each year at the NSF, we present the annual NSF SAMMY Award (Sales Advertising Marketing Management Idea of the Year) which recognizes the year’s most outstanding idea in regards to overall objective, action and results of a campaign. It seeks to highlight organizations who have taken a creative idea and fostered it to generate higher ticket sales, activate more sponsorship and yield impressive results!
After receiving all of the submissions, we gathered a small panel of judges to narrow it down to six finalists. Our judging took place this past December and the following organizations are our 2019 SAMMY Award finalists.
After an 0-16 season, the Cleveland Browns wanted to find a way to reward their beyond loyal fans and supporters. The team partnered with Bud Light and created the Bud Light Victory Fridge Campaign which launched in August and promised free beer to the city of Cleveland upon the Brown’s first regular season win. When the Browns won in September, numerous different media outlets were ready to capture the moment when the fridges were unlocked, and the whole city celebrated together.
Frisco Rough Riders
In the 2018 season the Frisco Rough Riders wanted to create ways for fans and new audiences to experience game night differently. The result was a themed game night featuring world famous YouTube stars Dude Perfect. The night consisted of a Dude Perfect meet & greet, in-game skits, a fundraiser for the Make-A-Wish Foundation, and much more.
Los Angeles Football Club
LAFC entered a crowded sports market this season and had to develop an innovative way to integrate themselves. Instead of launching themselves with a large mass-media campaign, the club gained their one event at a time through their one by one campaign. Each event they put on was community oriented and ignited Black & Gold rally cry throughout LA.
In 2018 baseball was brought back to the town of Macon, Georgia. The historic Luther Williams Field was seeing action once again, the community was excited to see what the team could bring to the town and fans were even able to contribute to the new name – Macon Bacon. Supporters were eager to get into the seats and see a game all season long which was shown not only in attendance, but also in revenues.
San Jose Sharks
The San Jose Sharks had a unique problem on their hands, fans were too used to them being in the playoffs and this normally exciting time became uninteresting to fans. To fight this issue, the team let fans know that it was now “Playoff Mode” and created rally towels that every fan wanted to get their hands on. Facing off against the Anaheim Ducks, the Sharks were in a position to create towels that centered around the game “Duck Hunt”, allowing for creativity on their end while also igniting nostalgia among fans.
As the only NBA team in Canada the Toronto Raptors are an appealing advertising tool for a variety of companies, and during the 2018 season, Google Canada took advantage of that. The company was tasked with launching the Google Home Mini and decided to partner with the Raptors to create an array of diverse ads that showed the variety of uses this device has. By having players demonstrate different uses of the Google Home Mini, Google Canada was able to exceed all benchmarks set for the release.
Each of the six finalist will give a presentation of their submission at the upcoming 2019 National Sports Forum, this year held in Las Vegas (Feb 10-12). They will present during the “Six Best Ideas You Should Be Doing Now” breakout session scheduled for Monday, February 11 at 2:30pm where the audience will vote to crown the winner!
For more information about the 2019 NSF SAMMY Award Finalists, contact Jada Brown, Marketing & Communications Manager at the National Sports Forum at firstname.lastname@example.org or by telephone at: (619) 469-4101 ext. 204
ABOUT THE NATIONAL SPORTS FORUM
The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2019 NSF Conference and Trade Show will be held on February 10 – 12, 2019 in Las Vegas, NV. Visit www.sports-forum.com for more information.
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Budweiser is back for their 18th year with the NSF as they are the Official Sponsor of the “Budweiser Gala.” Anheuser-Busch, Inc., a diversified corporation, is the world’s largest brewer with 12 domestic breweries and distribution in more than 80 countries.
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