Founder and President
Member Since: 2018
AJ Maestas is the founder and President of Navigate Research, the industry leader in applying business intelligence – through research, data, and analytics – to measure marketing investments and guide major strategies and decisions in sports and entertainment. Maestas built his expertise while working with hundreds of sponsorships spanning all of the major leagues and sponsorship categories of note. After starting his career with the NASCAR primary car sponsor Yellow Transportation he served as IEG’s Senior Manager of Valuations and then at rEvolution as their Director of Marketing. His professional experience includes working with the sponsors, properties and agencies of the NFL, NBA, MLB, MLS, NHL, AVP, NASCAR, IRL, Champ Car and NCAA.
Maestas is a guest lecturer and adjunct professor at a number of graduate programs and frequently speaks at industry conferences on the topic of research and measurement. Maestas received his M.B.A. in Sports Business from Arizona State University and his B.A. in Finance from the University of Washington.
Maestas is a part of the Sports Business Journal’s Forty Under 40 – Class of 2015. Navigate has been named one of the 101 Best and Brightest Companies to Work for in the U.S. for the last 4 years, as well as a Top 10 Place to Work in Sports by Forbes.