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From shopping to sports, art and history, there are a variety of experiences you can enjoy when visiting Frisco! Featuring five professional sports teams and state-of-the-art sporting venues, Frisco is home to FC Dallas at Toyota Stadium, Dallas Stars and Texas Legends at Dr Pepper Arena, Frisco RoughRiders at the Dr Pepper Ballpark and the Dallas Cowboys at The Star. Love to shop and dine? Frisco features more than 9 million square feet of retail and over 300 restaurants to choose from. When it comes to arts and culture, Frisco offers a growing public art trail, as well as the Texas Sculpture Garden, and a growing museum district that includes the Museum of the American Railroad, the National Videogame Museum, the Frisco Heritage Museum and coming soon, the National Soccer Hall of Fame. Whether you’re visiting for vacation or business, we invite you to eat, play and enjoy your stay in Frisco!
Founded in 2003, Visit Frisco, the Frisco, Texas, Convention & Visitors Bureau, has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s their mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco.