Gina Scott

Gina Scott

VP, Partner Services


Speaker Bio

Gina Scott’s expertise in sports marketing and sponsorships spans the professional sports,
collegiate, public and corporate sectors. Scott is a multi-talented professional with diverse
experience managing the development and implementation of sponsorship marketing strategies
on behalf of a diverse portfolio of clients, as well as experience encompassing corporate
partnerships, brand management, talent procurement, marketing, and live entertainment
production.

Scott currently serves as Vice President of Partner Services with NFL Players Incorporated, the
marketing and licensing subsidiary of the NFL Players Association. As the head of partnership
marketing, she oversees development for new and existing partners in the area of strategic
partnership, business development, NFL club marketing activations, and consults on player
activation and integration strategies for many leading brands. Scott oversees all partnership
management and works to enhance the overall utilization of group player rights by the
NFLPA’s many partners. Scott’s responsibilities include guiding player marketing strategy and
integration, leveraging corporate partnerships, multimedia properties and licensees to expand
off-the-field opportunities for NFL players, and assisting with the implementation of player
activation strategies for clients seeking to leverage NFL players in strategic platforms and
community prolanthropy.

Her professional work experiences include stints with Louisiana State University Athletics, the
National Basketball Association’s Atlanta Hawks, Delta Air Lines global marketing, and Team
Services’ sports marketing and consulting divisions.
Scott is a graduate of the University of Florida with a degree in Advertising and an advanced
degree in Exercise and Sports Science, with a specialization in sports philanthropy. She is an
avid international traveler, who enjoys live sporting events and culinary experiences, and is a
frequent guest speaker on branding, sports philanthropy and sports marketing panels.

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