RON SEAVER
PRESIDENT

Ron Seaver founded the National Sports Forum in 1996 as a way for the different teams, leagues, and events in North America to come together to share best practices in ticket sales, marketing, sponsorship sales, business development, and fan entertainment.

As President of the National Sports Forum, Ron works closely with the NSF Steering Committee on the planning of the agenda as well as selection of speakers, panelists, and session leaders for the annual conference.

Ron’s career in the sports industry spans over 40 years. Prior to starting the Forum, Ron worked on the team side as well as the agency side of the sports industry.


ISABELLE MADRID
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS
isabelle@sports-forum.com

As Sr. Director of Marketing & Communications for the National Sports Forum, Izzy is responsible for the ideation, creation, and execution of strategies to promote the NSF conference, summits, and other events on all marketing platforms. She also manages the BDSE Program and Project Possible Award for the NSF conference.

Prior to joining the National Sports Forum in July 2022, Izzy graduated from Northern Arizona University in Flagstaff, AZ with a B.S. in Strategic Communications with an emphasis in Public Relations. In her free time, Izzy enjoys attending sports games, exploring San Diego and trying new foods. She is originally from Phoenix, Arizona.

JENNIFER DETWILER

MARKETING & COMMUNICATIONS COORDINATOR
jennifer@sports-forum.com

As Marketing and Communications Coordinator for the National Sports Forum, Jennifer is responsible for assisting in the creation and execution of all external communications promoting the NSF. She also coordinates the BDSE Program and the ADchievement Awards.

Prior to joining the National Sports Forum in August 2023, Jennifer graduated from San Diego State University with a B.S. in Business Management. In her free time, Jennifer enjoys hiking, going to the beach, and watching/attending sports events. She is originally from McLean, VA.

EMMA SANDELL

MANAGER, MARKETING & COMMUNICATIONS
emma@sports-forum.com

As Marketing and Communications Coordinator for the National Sports Forum, Emma is responsible for assisting in the creation and execution of all external communications promoting the NSF. She also coordinates the collegiate competitions and the SAMMY Award.
Prior to joining the National Sports Forum in September 2023, Emma graduated from the University of Washington with a B.S in Psychology and a B.A in Communications. In her free time, Emma enjoys hitting the beach, running, and hanging out with friends in her hometown of San Diego, CA.


EMILY CRAWFORD
SENIOR DIRECTOR, EVENTS AND OPERATIONS
emily@sports-forum.com

As Events and Operations Senior Director for the National Sports Forum, Emily is responsible for executing all events of the NSF, as well as overseeing the internal operations of the agency.

Prior to joining the National Sports Forum in June 2022, Emily lived in Pensacola, FL where she worked in the country club industry as a Membership and Events Director. In 2017, she graduated from Plymouth State University, NH with a Sport Management degree. In her free time, she enjoys exploring San Diego, going to the beach and the zoo. She is originally from Boston, MA.

AILISH HUTCHINGS

MANAGER, EVENTS AND OPERATIONS
ailish@sports-forum.com

As Manager of Events and Operations for the National Sports Forum, Ailish is responsible for assisting the events Director in the preplanning and coordinating of all logistics for the National Sports Forum.

Prior to joining the National Sports Forum in July 2023, Ailish worked in event operations for an art museum in La Jolla. In 2021, she graduated from San Diego State University with a Bachelor’s degree in Hospitality and Tourism Management with an emphasis in Meetings and Events. Ailish is originally from San Jose, CA. In her free time, she enjoys hiking and going to the beach.


TYLER SANTOS
VICE PRESIDENT, BUSINESS DEVELOPMENT
tyler@sports-forum.com

As Vice President of Business Development for the National Sports Forum, Tyler is responsible for generating sales leads, selling Attendee Badges and Trade Show Booths, as well as developing sponsorship packages for the NSF Conference & Trade Show.

Prior to joining the National Sports Forum in the summer of 2022, Tyler graduated from Southwestern University in Georgetown, TX with a B.A in Business, where he also played lacrosse. He is originally from San Diego, CA. In his free time Tyler enjoys going to the beach, playing basketball, and coaching lacrosse.

MAX GILMAN
VICE PRESIDENT, BUSINESS DEVELOPMENT
max@sports-forum.com

As Vice President of Business Development for the National Sports Forum, Max is responsible for generating sales leads, selling Attendee Badges and Trade Show Booths, as well as developing sponsorship packages for the NSF Conference & Trade Show.

Prior to joining the National Sports Forum in October of 2022, Max graduated from the University of Massachusetts-Amherst with a Bachelors in Sport Management. He is originally from Lowell, MA. In his free time he enjoys golfing, watching movies and tv shows, and attending sporting events, concerts, and comedy shows.

JALEN METSCH
DIRECTOR, BUSINESS DEVELOPMENT
jalen@sports-forum.com

As Director of Business Development for the National Sports Forum, Jalen is responsible for prospecting sales leads, generating potential sponsorship opportunities, selling Attendee Badges and Trade Show Booths, as well as developing partnerships for National Sports Forum.

Prior to joining the National Sports Forum in the Fall of 2022, Jalen spent time in sales with the Kansas City Chiefs and graduated from the University of Missouri with a B.S in Sport Management. Jalen is originally from Carlsbad, CA and enjoys spending his free time on the golf course.

LINCOLN COOLEY

BUSINESS DEVELOPMENT SPECIALIST
lincoln@sports-forum.com

As Business Development Specialist for the National Sports Forum, Lincoln is responsible for prospecting sales leads, selling Attendee Badges and Exhibitor Booths, as well as developing sponsorship packages for the NSF Virtual Conferences & Trade Show.
Prior to joining the National Sports Forum in October of 2023, Lincoln graduated from Loyola Marymount University with a Bachelors in Marketing. He is originally from Santa Cruz, CA. In his free time, he enjoys playing basketball, surfing, and watching sports with friends.