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NSF "Selling It..." Newsletter - Delaware 87ers

NSF "Selling It..."
April 12, 2017 | Volume 15, Issue 4
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SABAN'S POWER RANGERS MAKES ITS WAY FROM THE BIG SCREEN TO THE HARDWOOD THANKS TO DELAWARE 87ERS
Philadelphia 76ers NBA Development Affiliate hosts Nickelodeon Night featuring Power Rangers to benefit March of Dimes.
By: Tina Szyszkowski
 
Delaware 87ers
Click the image above to check out the Delaware 87ers website!

Alby Abalos


Dear Faithful Readers,
 

Every kid has dreamed of being a super hero at some point in their lives. Growing up, a majority of us 90’s kids enjoyed watching Power Rangers, which was an entertaining show for the millennial generation. Today, it is very important to connect with the millennial generation, which is evident with the resurgence of shows from their childhood into movies, such as Power Rangers.
 
This week’s story is on the Delaware 87ers and how they executed a theme night to connect with millennials and the next generation. The Delaware 87ers do a great job of hosting theme nights, one of which recently featured the Power Rangers. Having known the Power Rangers movie would hit the big screen, the Delaware 87ers planned to capitalize on the opportunity and incorporate the Power Rangers into their Nickelodeon theme night.
 
Seeing a show that I watched as a kid be incorporated into my favorite sport of basketball is truly a treat.
 
Enjoy the read!
 
Cheers,
 
Alby Abalos
Director of Marketing and Communications
alby@sports-forum.com

P.S. - Don’t forget to stay engaged with us on social media! Follow @NatlSportsForum on Twitter and Instagram and like us on Facebook!

Sponsor's Note by Sportsdigita

"Bringing communities together is something which makes the sports industry incredibly special and unique from other industries. The example shared today by the 87ers is exactly the type of experiential marketing experience fans today are craving. Not only did this program bring together the community, but it brought together multiple sponsors in support of a great fundraising event."
 
Visit www.sportsdigita.com to learn more about Sportsdigita.

Delaware 87ers

PROGRAM TITLE

"DELAWARE 87ERS: NICKELODEON NIGHT FT. POWER RANGERS"

OBJECTIVES

This season the Delaware 87ers aimed to host a plethora of theme nights to benefit local nonprofit organizations and help give back to the community. The team’s front office found that the popularity of the theme itself helps increase attendance and public awareness drastically. For one of the team’s home contests in March, the Sevens set a goal of raising money and awareness for the March of Dimes, a nonprofit organization that works to improve the health of women and newborn babies and generate awareness for premature births in Delaware. With the Power Rangers movie hitting the big screen just a week after the game, it seemed like the perfect opportunity to relive every 90’s kid’s dreams and have a Power Rangers theme night, including customized jerseys featuring the Pink Power Ranger’s iconic design.
 

PROGRAM DESCRIPTION

Forum 4 - Pak
On Friday, March 17, the Delaware 87ers hit the court to play the Salt Lake City Stars and marked the first theme night partnership between Nickelodeon and a team in the NBA Development League. Being a team in the D-League gives the Delaware 87ers the freedom to think outside the box when trying to gain their fan’s attention. This past winter, the team partnered with Lucasfilm to host a Star Wars night and sported R2-D2 jerseys to support Nemours/Alfred I. duPont Hospital for Children and found great success. With the recent resurgence of the Power Rangers in popular culture, the Sevens decided to leverage the opportunity and reach out to Nickelodeon to partner up for an important cause.
 
When deciding which color and design to use for the uniforms, the Sevens wanted a product that would spark good questions. For example, why did they decide on a pink uniform? – After conducting some research, the 87ers marketing team found that the Pink Power Ranger is among the most popular and memorable of the original squad and the color pink also represents one of the March of Dimes’ colors (along with purple). The uniforms mirrored the original Power Rangers design and iconic lightning bolt symbol across the front of the jersey. It was important to the 87ers to tie all the little details together in order to maximize popularity of the jersey and subsequently raise as much awareness for March of Dimes as possible.
 
The first 2,000 fans in attendance at the game received a commemorative Nickelodeon Night featuring Power Rangers poster. Additionally, thematic in-arena music, trivia questions, face painting, and magic shows were played throughout the evening. As an added bonus, the Pink Power Ranger costumed character was in attendance greeting fans and taking pictures. The game-worn, autographed jerseys were auctioned after the game and all proceeds were donated to March of Dimes.

Delaware 87ers
Click the image above to check out the March of Dimes website!

PARTNERSHIP

In addition to partnering with Nickelodeon, the game featured a unique activation courtesy of Corrigan Sports Enterprises (CSE) and the Delaware Running Festival.
 
CSE is a well-known organization that hosts various running festivals throughout the United States. During the basketball game, CSE featured an “Awareness Run” courtside where a seasoned runner ran on a treadmill throughout the game. She was challenged to complete a half-marathon prior to the end of the game. If completed successfully, all fans in attendance would receive a voucher for a free Jimmy John’s sub and for every mile completed, CSE would make a financial contribution to March of Dimes. The runner ended up finishing the 13.2 miles with 2 minutes to spare, which made for a very happy fan-base!
 

RESULTS

 
Nickelodeon Night featuring Power Rangers received very positive results. It was well received by many basketball fans on social media in lead up to the event and the jersey design generated a lot of hype in both the local and national media. The Sevens are most proud that the team was able to leverage the platform to bring attention to the March of Dimes and generate donations for the organization through ticket sales, the jersey auction and contributions from Corrigan Sports Enterprises.
 

LOOKING AHEAD

Next season the 87ers plan to continue hosting creative theme nights to support their local charities. After seeing such success from this past activation, Nickelodeon and the Sevens have plans to partner up for another successful activation next season.
 

CONTACT

For more information, contact: 
 
Alex Yoh, Director of Marketing & Communications, Delaware 87ers

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