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This stadium opening gave them an opportunity to re-brand as "The North." This allowed them to expand their reach to fans outside the State
Last, we had Alicia Dreyer of the Minnesota Vikings take us through how they re-focused their branding with opening of their new stadium
Their 360 marketing campaign included "Coca Cola Corner." The area includes a batting cage, interactive gaming wall, and a DJ Booth
Next Dori Silverman of Coca Cola discussed their new partnership with the Mets and their marketing campaign to increase fan engagement