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Each year the National Sports Forum features 80+ speakers from a variety of leagues, organizations, agencies and top spokespeople within the sports industry.
Below are the speakers for the 2017 National Sports Forum.


VP, Business Intelligence
San Jose Sharks

Neda Tabatabaie is Vice President, Business Intelligence for the San Jose Sharks of the National Hockey League. In her second season with the Sharks, she is responsible for devising, developing, implementing and guiding the overall business strategy initiatives for the organization through the use of data and analytics.
Tabatabaie came to the Sharks with more than a decade’s worth of experience in the professional sports and entertainment industry. Prior to joining the Sharks, she served as Vice President, Best Practices at KORE Software where she was responsible for their Consulting Services program, supporting KORE Software customers with their ticketing, sponsorship, premium seating, fan engagement and marketing initiatives.
Prior to KORE, Tabatabaie was Director, Business Intelligence and Digital at Maple Leaf Sports and Entertainment (MLSE) overseeing customer relationship management (CRM), email marketing, research, analytics and digital for the Toronto Maple Leafs, Toronto Raptors, Toronto Marlies and Toronto FC as well as other MLSE properties. Her work at MLSE was recognized with a Gold Award in Customer Analytics – Americas Region in 2013 by Gartner and 1to1 Media. She also served as VP, Membership for American Marketing Association (AMA) – Toronto Chapter and is a frequent speaker at CRM and data analytics conferences in North America.
Tabatabaie earned a bachelor’s degree in Economics from the University on Toronto.

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