Each year the National Sports Forum features 80+ speakers from a variety of leagues, organizations, agencies and top spokespeople within the sports industry.
Below are the speakers for the 2017 National Sports Forum.
Director, Partner Engagement
Amanda Lordy is Director of Social Media Partner Engagement (SMPE) at NASCAR. In her role leading the SMPE team, she works with NASCAR Partnership Marketing to deliver social media strategy, counsel and support to NASCAR Official Partners. Lordy also guides strategy across a broad range of executions across NASCAR Social Media channels. She developed the strategy and managed the launch of NASCAR’s presence on Snapchat, a key channel to reach casual and potential fans.
With 12+ years of marketing experience, Lordy has expertise across digital and social media and corporate communications. Prior to joining NASCAR, she was Vice President of Digital Strategy for marketing communications agency, Taylor, where she developed and executed digital and social media campaigns for client partners including NASCAR, 3M, Diageo, Allstate, Capital One and PVH.
Lordy is a frequent speaker at industry events and recently discussed innovative Snapchat strategies at SXSW Interactive. She has a B.A. in Communications from Loyola University of Maryland and an M.A. in Arts and Letters from Drew University.
The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119