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Each year the National Sports Forum features 80+ speakers from a variety of leagues, organizations, agencies and top spokespeople within the sports industry.
Below are the speakers for the 2017 National Sports Forum.

Christian Lachel

Executive Creative Director & Vice President
BRC Imagination Arts

Christian Lachel is a world-renowned expert at turning brands into destinations. He collaborates closely with clients’ internal marketing teams, agencies, architects and other strategic design and production partners to create unique experiences that are customized to the story and audience. Christian is an accomplished creative director and storyteller who brings creativity, leadership, design expertise, business acumen and strategic direction to BRC Imagination Arts – the agency that conceives, designs and makes emotionally evocative brand destinations and cultural attractions that audiences love.
Christian creates experiences that matter because they immerse guests in emotional journeys and help people gain a deeper appreciation of themselves and the world. He has been asked to do this for some of the most respected and iconic destinations in the world, including The Heineken Experience, the Guinness Storehouse, the newly revamped Ford Rouge Factory Tour, “Dream Big” by China Mobile and China Telecom and Story Garden by AMOREPACIFIC. Christian also spearheaded BRC Imagination Arts’ strategic and creative development for popular cultural destinations including The Abraham Lincoln Presidential Library and Museum, The Henry Ford, and The Museum of Liverpool.
Christian is a graduate of the Art Center College of Design in Pasadena, CA. His life and work have been further enriched by his leadership experience with the United States Navy and Special Warfare BUD/SEAL training. He is a LEED accredited professional, a member of the U.S. Green Building Council and a past board member of the Society of Environmental & Graphic Design (SEGD).

Contact Us

The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
Toll Free: 800.232.3133
Local: 619.469.4101
Fax: 619.469.4007


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