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Each year the National Sports Forum features 80+ speakers from a variety of leagues, organizations, agencies and top spokespeople within the sports industry.
Below are the speakers for the 2017 National Sports Forum.

Nikolay Panchev

SVP, Research
Turnkey Intelligence

As Senior Vice President of Research, Nikolay splits his time at Turnkey between business development and delivering on the objectives of custom market research projects for properties, brands and agencies in sports and entertainment. He is responsible for the concept design and execution of studies on sponsorship measurement, brand health and customer experience. In addition to overseeing the execution of 40+ custom research projects annually, Nikolay is ultimately responsible for ensuring Turnkey Intelligence delivers insights that can impact the business of clients such as Liberty Mutual, LG, Oracle, Learfield, WME-IMG, Philadelphia Eagles, San Antonio Spurs, IndyCar/IMS, the US Open (tennis) and the TCS New York City Marathon.
As Turnkey’s manager of the SBJ Sponsor Loyalty Series, Nikolay has been involved in all iterations of the industry’s longest running sponsorship tracking study. His collaboration with David Broughton of the SportsBusiness Journal has ensured this study continues to evolve and provide compelling insights to our industry ten years after its inception.
Prior to joining Turnkey, Nikolay helped stage the biggest sporting event in Serbia and Montenegro to date – the 2005 European Basketball Championship for Men (EuroBasket). His responsibilities for the event’s organizing committee included market research related to attendee experiences and sponsorship impact. Nikolay began his career in Bulgaria, working for a brand marketing agency representing Cadbury and Halls.
Nikolay earned a Master’s Degree in Sport Management from the University of Massachusetts – Amherst and a Bachelor’s degree in Business Administration from American University in Bulgaria. While at AUBG, Nikolay was a four-year member of the men’s basketball team and a three-year team captain.

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The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
Toll Free: 800.232.3133
Local: 619.469.4101
Fax: 619.469.4007


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