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Monday - Feb 13

MONDAY, FEBRUARY 13, 2017

*Click on headshots for bio

7:30am
Newcomer's Breakfast
National Sports Forum  

9:00am
Opening Ceremonies
Location: PSAV General Session Hall
   

 
9:30am
SUPER PANEL
Location: PSAV General Session Hall
 
Panel Title: "VIEW FROM THE OWNER'S BOX - INSIGHTS FROM THE TWIN CITIES LEADING SPORTS TEAMS"
 
Moderator: ABE MADKOUR, Executive Editor, Sports Business Journal//SBD SBJ//SBD
 
Description: Abe Madkour opens up the NSF Super Panels starting with a discussion with some of the top Minnesota team owners. Join us as we take a look at the issues facing teams and leagues from these owners’ perspectives.
 
 
PANELISTS
 
Glen Taylor
Mark Wilf
Craig Leipold
Dr. Bill McGuirre
GLEN TAYLOR
Owner
Minnesota Timberwolves
& Lynx
MARK WILF
Owner/President
Minnesota Vikings
CRAIG LEIPOLD
Owner
Minnesota Wild
DR. BILL MCGUIRE
Owner
Minnesota United FC
Minnesota Timberwolves Minnesota Lynx
Minnesota Vikings
Minnesota Wild
Minnesota United FC

11:00am
Morning Coffee Break presented by   SeatGeek
 

11:30am
Breakout Sessions (8 CONCURRENT SESSIONS)
 
 
SPONSORSHIP
Location: Auditorium Room 2
 
Session Leader: CHAD WYNNManager, Partnerships, Texas Rangers
 
Session Title: "NEW STADIUMS & NEW EXPECTATIONS"
 
Session Description: In an age of new, world-class facilities teams are being charged to drive more revenue than ever while selling these stadiums. What should properties consider when discussing naming rights, signage locations, clubs, activation spaces, experiential opportunities, and non-game day events?  Slide into our session to find out!
 
PANELISTS
Chad Jackson John Penhollow Corey Breton
CHAD JACKSON
Senior Account Executive
Minnesota Twins
JOHN PENHOLLOW
VP of Corporate & Technology Partnerships
Minnesota Vikings
COREY BRETON
Executive Vice President of Sales
LAFC
Minnesota Twins Minnesota Vikings Los Angeles Football Club

 

Chad Wynn
 
Texas Rangers

 
 
MARKETING
Location: BRC Imagination Theater
 
Session Leaders:
KATHY SCHWAB, Senior Director of MarketingMilwaukee Brewers
NANCY O'BRIENVice President of Brand MarketingMinnesota Twins
 
Session Title: "ADVERTISING DURING THE REBUILDING YEARS"
 
Session Description: Join Kathy Schwab and Nancy O’Brien, Vice President of Brand Marketing – Minnesota Twins, as they share their firsthand experiences of marketing and advertising during their Clubs’ rebuilding years.
Kathy Schwab
 
Milwaukee Brewers
 
Nancy O'Brien
 
Minnesota Twins

 
 
TICKET SALES: INSIDE SALES MANAGERS presented by Zipwhip
Location: M101 BC
 
Session Leader: CHRIS WILSONVice President, Member Services, Portland Timbers
 
Session Title: "INTRODUCING TEXTING INTO THE SALES & SERVICE EQUATION"
 
Session Description: How well is your organization connecting, not just contacting, your fans and season ticket holders? Providing personal service representatives is a crucial first step, but maximizing and personalizing connections is a daily battle in our current age of social media and short attention spans. Join us to see how the Timbers re-tooled their touchpoint approach by partnering with ZipWhip to include texting as a new and impactful way to engage and retain their members.
Chris Wilson
 
Portland Timbers

 
 
SENIOR MANAGEMENT
Location: M100 AB
 
Session Leader: MARK GRESS JR.VP, Recruiting, Prodigy Sports
 
Session Title: "INSIGHTS ON BUILDING & MAINTAINING A WINNING CORPORATE CULTURE"
 
Session Description: Led by Mark Gress Jr., Vice President of Recruiting at executive search firm Prodigy Sports, senior executives will share insights, offer guidance, and lend best practices for developing and ensuring the proper implementation and execution of a winning corporate culture.  Hear from those that make key hiring decisions and how they emphasize "fit" within their organizations. Each roundtable moderator will guide discussions with participants surrounding their individual philosophies and company's efforts to maintain an environment that focuses on employing, training, and retaining the people who make it successful. 
 
What questions do you ask a new hire to determine their "fit" – is that emphasized too much or not enough? What tools are used to understand and evaluate individual behaviors and their work product in the workplace – are performance reviews done regularly and allow for feedback on both sides? Are there efforts being made to team-build, promote career advancement, and recognize successes? Are the notions of transparency and collaboration simply theory or are they being put into practice? How do you respect diverse opinions and limit group think?  How can someone blend in a corporate culture without changing self-identity?
Mark Gress
 
Prodigy Sports

 
 
DIGITAL MEDIA
Location: M100 DE
 
Session Leaders:
CARIN ANDERSONVice President, Corporate Partnerships, Minnesota Wild
PHIL ERVINDigital Managing Editor & Content Strategist, Minnesota Wild
 
Session Title: "CONVERTING FAN ENGAGEMENT INTO REVENUE: DIGITAL STRATEGIES TO DRIVE MARKETING & SPONSORSHIP"
 
Session Description: Learn how the Minnesota Wild have become one of the NHL’s most successful franchises in driving new revenue from their owned and earned digital channels.  Discover valuable tips, tricks and opportunities that have been learned in recent years through a unique approach to compelling content creation, integrated multi-channel distribution and comprehensive partnership impact valuation and reporting.
 
Across the team’s spectrum of web assets, mobile apps, Facebook, Twitter, Instagram and other high-value digital communications channels, find out which platforms and content are generating the highest ROI for partners and some learnings as to how best to leverage those for maximum revenue potential.  As the first team in pro sports to utilize Snapchat’s new Spectacles glasses and its unique video content opportunities, the discussion will also include learnings from Snap’s latest offerings, as well as cover some best digital activation practices from other successful NHL, NFL, MLB, NBA and MLS teams.
Carin Anderson
 
Phil Ervin
 
Minnesota Wild

 
 
BUSINESS DEVELOPMENT presented by   Daktronics
Location: Auditorium Room 3
 
Session Leader: MATT ANDERSON, College Sports Markting, Daktronics
 
Session Title: "GENERATING REVENUE OUTSIDE THE WHITE LINES"
 
Session Description: There are many options for generating additional revenue outside of the main seating bowl at your venues. Concourses, suites and outside the facility all offer plenty of options for digital signage to bring value to advertisers year-round, not just on game day. LED displays, street furniture, IPTV networks, LCDs and projectors can all show messages in these areas around your venue during tours, conventions, watch parties and other special events. During the weekday, marquees and other external signage can appeal to the masses of people that pass by on a daily basis. It's time to discuss how you can maximize on these opportunities outside of the common avenues used during a sporting event.
 
Join this unique session to learn some of the most unique and novel ways that teams and sports properties are using external signage to generate additional revenue, engage their fans, and keep their sponsors coming back.
 
PANELISTS
Jay Parker
   
JAY PARKER
Vice President, Live Events & Spectaculars
Daktronics
TED JOHNSON
Chief Strategy Officer
Minnesota Timberwolves & Lynx
TOM WHALEY
Executive Vice President
St. Paul Saints
Daktronics    
 
 
 

 
 
WILD CARD: TECHNOLOGY presented by   AmpThink
Location: M100 GF
 
Session Leader: PAT COYLEMarketing Leader & Wi-Fi Advisor, AmpThink
 
Session Title: "THE TRUTH ABOUT WI-FI, AND HOW TEAMS CAN PROFIT FROM IT"
 
Session Description: Wi-Fi offers a clear opportunity to lift mobile revenue, increase fan loyalty, and lower game day operations costs, so why aren’t more teams rushing to build Wi-Fi networks? The answer to this question could be as simple as fake news. Over the years since Wi-Fi came to sports there has been a constant wave of hype surrounding the technology. But what we’ve read in the paper hasn’t always borne out in our venues. If more teams knew the truth about Wi-Fi, the mobile sports world would look very different for teams and fans alike.  Featuring case study data from successful teams in professional and college sports, this session will reveal the truth about Wi-Fi, what’s working, what’s not, and what’s coming next.  Attendees will leave this session with a clearer picture of reality, and a road map to follow toward Wi-Fi/ROI.
Pat Coyle
 
AmpThink

 
WILD CARD: RESEARCH
Location: Auditorium Room 1
 
Session Leaders:
NIKOLAY PANCHEVSVP, Research, Turnkey Intelligence
DAVID BROUGHTONResearch Director, Sports Business Journal//SBD
 
Session Title: "10 YEARS OF SBJ SPONSOR RECALL AND LOYALTY SERIES: UNPUBLISHED INSIGHTS FROM SPORTS' LONGEST RUNNING SPONSORSHIP TRACKING STUDY"
 
Session Description: Which league’s fans are most loyal to its sponsors? What are the most prominent marketing partners of the NFL, NASCAR, the NBA? How well do fans know the sponsors of the leagues they follow? Does it matter if they do? Since 2006, SportsBusiness Journal and Turnkey Intelligence have co-authored what is now the most tenured sponsorship research tracking study in North America. This session will provide a behind-the-scenes tour of the study, previously unpublished data and analysis by Turnkey and the SBJ, shedding light on North America’s landscape of top league sponsorships.
Nikolay Panchev
 
Turnkey Intelligence
 
SBJ//SBD

12:30pm
Lunch in the Trade Show presented by   Allure
 

2:00pm
Breakout Sessions (8 CONCURRENT SESSIONS)
 
 
SPONSORSHIP presented by   Sportsdigita
Location: Auditorium Room 1
 
Session Leader: ANGELINA LAWTONFounder/CEO, Sportsdigita
 
Session Title: "SPONSORSHIPS UNPLUGGED"
 
Session Description: This session will showcase the importance of listening and understanding your partners or prospects goals & objectives, addressing those objectives and then activating with your partner. Panelists include Dori Silverman, Director, Regional Marketing at Coca-Cola and Kelly Higgins, Senior Manager, Partnerships Activation at the New York Mets, with moderator Angelina Lawton, CEO and Founder of Sportsdigita.
 
PANELISTS
Kelly Higgins Dori Silverman
KELLY HIGGINS
Senior Manager,
Partnerships Activation
New York Mets
DORI SILVERMAN
Director, Regional Marketing
Coca-Cola
New York Mets The Coca-Cola Company

 

Angelina Lawton
 
Sportsdigita

 
 
MARKETING
Location: Auditorium Room 2
 
Session Leader: GINA SCOTTVP, Partner Services, NFL Players Association
 
Session Title: "HOW TO MAXIMIZE SPONSORSHIP AND CAMPAIGNS BY ACTIVATING ATHLETES"
 
Session Description: The NFLPA will share insights on how to integrate and best leverage athletes (especially NFL players) to maximize sponsorships and marketing campaigns. You invest a lot of money to be associate your brand with select properties so come learn how to leverage celebrity talent to make your investments work for you. The session is ideal for brands that invest in celebrity talent and those that want to learn how to get the most out of building an association between NFL players and your brand, and NFL Clubs that want to understand how to leverage NFL player rights. In addition, you’ll learn how to present opportunities to team sponsors on how to build an affiliation with NFL players without the large investment that endorsement deals usually command.  From activating property rights to identifying new original ways to involve athletes and non-profit activations  – successful integration will provide greater business results and more diverse and impactful campaigns.
 
Key takeaways:
  1. Learn how to best use talent to complement partnerships
  2. Learn how to best leverage NFLPA’s rights to increase revenue
  3. Learn how to match local partnerships with player deals to maximize promotional opportunities
  4. Learn how to structure agreements that include talent
  5. Learn how you can work with NFL players absent of an official sponsorship with the NFL
Panelists:
GREG JENNINGS, Former NFL Wide Receiver
Gina Scott
 
NFLPA

 
 
TICKET MANAGEMENT presented by   SeatGeek
Location: M100 GF
 
Session Leader: JEFF IANELLO, EVP, Client Partnerships, SeatGeek
 
Session Title: "TICKET SALES MARKETPLACE: TRANSFORMING THE STATUS QUO"
 
Session Description: One of the largest fan marketplaces in North America, SeatGeek made waves in 2016 by announcing its groundbreaking partnerships with Major League Soccer and Sporting Kansas City.  Learn about SeatGeek’s launch into the primary ticketing space with SeatGeek Open.  You will see a sneak preview of the Sporting Kansas City season ticket member fan portal and learn how SeatGeek Open seeks to reimagine how properties view the ticketing space.
Jeff Ianello
 
SeatGeek

 
 
SENIOR MANAGEMENT
Location: M100 AB
 
Session Leader: STEVE LACROIXCMO, Minnesota Vikings
 
Session Title: "MANAGING UP..."
 
Session Description: Most senior management positions require oversight of a variety of disciplines and personnel within your company, but "managing up" also comes into play in many other cases. Steve LaCroix will offer a variety of insights geared towards involving ownership groups and executive boards in your day-to-day business... creating a winning formula from top to bottom.
Steve LaCroix
 
Minnesota Vikings

 
 
BUSINESS DEVELOPMENT
Location: BRC Imagination Theater
 
Session Leader: ARTURO DE LA FUENTEInternational Business Development, FC Barcelona
 
Session Title: "INTRODUCING FC BARCELONA TO THE AMERICAS"
 
Session Description: FC Barcelona continues to capitalize on the rapidly shrinking world and the rapidly growing sports industry to position itself as one of the leading sports brands in the world. The session will provide a thorough explanation of the structure of FC Barcelona and where it currently stands in the industry of sports, and will provide viewers/listeners with the ins and outs of what the club is doing to continue expanding the scope of sponsorship and overall commercial efforts beyond Barcelona, the property´s territory.
Arturo de la Fuente
 
FC Barcelona

 
 
DIGITAL MEDIA
Location: M100 DE
 
Session Leader: BRIAN COOLEYPresident, Sports & Entertainment Group, EverFi
 
Session Title: "MONETIZING YOUR COMMUNITY OUTREACH PROGRAMS"
 
Session Description: In conjunction with education technology company EverFi, the Minnesota Vikings recently launched a Black History Month initiative in which students in Minneapolis Public Schools are leveraging EverFi’s interactive African-American History course and then attending a private screening of the movie, Hidden Figures. This initiative provides an engaging and impactful program for high-school students while serving as a unique partnership opportunity for Corporate Partners of​ the Minnesota Vikings.
 
This session will share tangible examples of how to drive deep community impact while opening new revenue streams for your organization. You’ll also learn more about how corporations are designing corporate social responsibility efforts and what​ sports entities are able to do to develop engaging, impactful initiatives that interest these corporate leaders.
 
Panelists:
BRETT TABER, Director - Youth Marketing & Responsibility, Minnesota Vikings
LISA DELPY NEIROTTI, Director, Master of Tourism Administration & Associate Professor of Sport Management, George Washington University
Brian Cooley
 
EverFi

 
 
WILD CARD: MILLENNIAL
Location: M101 BC
 
Session Leader: DJ O'NEILCEO, Hub Strategy
 
Session Title: "HOW TO USE HUMOR TO CONNECT WITH MILLENNIALS"
 
Session Description: As America’s largest generation, Millenials represent huge market opportunities. But what’s the best way to connect with this hyper-media saavy group? DJ will discuss the use of humor as a powerful tool for getting and keeping the attention of the Millenial generation, and outline some helpful guidelines to keep in mind as you endeavor to do so.
DJ O'Neil
 
Hub Strategy

 
WILD CARD: TECHNOLOGY 
Location: Auditorium Room 3
 
Session Leader:
JOHN BUZZELLPresident, Innovation Technologies, CSE
 
Session Title: "MAKING THE MOST OF VR: 10 TIPS FOR SPORTS MARKETERS"
 
Session Description: Your competition is already using Virtual Reality, Augmented Reality, and Mixed Reality technologies to attract and engage fans. How can you get ahead? In this session, you'll gain valuable insights, strategies, and tips that can help you create your first VR experience, or make your next one even better. Topics include experience strategy, user interface design, content planning, technology planning, and event logistics for marketing activations with VR.
John Buzzell
 
Career Sports & Entertainment

3:00pm
Afternoon Break presented by   SeatGeek
 

3:30pm
SUPER PANEL sponsored by   BRC Imagination Arts
Location: PSAV General Session Hall
 
Panel Title: "WHAT'S NEXT?"
 
Moderator: BRYAN RASCH, Chief Innovation Officer, GMR Marketing
 
Description: Bryan Rasch will lead an all-star panel in a discussion about upcoming trends and hot topics  during the “What’s Next” Super Panel. In a rapidly growing sports industry, new technologies and trends are constantly emerging allowing organizations to become more innovative with their campaigns and advertising. This Super Panel includes several organizations who continue to capitalize on these opportunities and are eager to share their insights on what we can expect to see in 2017 and the direction they see the sports industry heading.
 
 
PANELISTS
 
Christian Lachel Jay Parker Nathan Lindberg Andy Hayman
CHRISTIAN LACHEL
Executive Creative Director
& Vice President
BRC Imagination Arts
JAY PARKER
Vice President, Live
Events & Spectaculars
Daktronics
NATHAN LINDBERG
Director of Global
Esports Sponsorships
Twitch
ANDY HAYMAN
Head of Content
Development & Production
GMR Marketing
BRC Imagination Arts Daktronics Twitch GMR Marketing
Bryan Rasch
 
GMR Marketing

5:45 - 8:00pm
NSF Opening Night in the Trade Show presented by   Zipwhip   PSAV Sports & Entertainment
 

 
2017 NSF Official Bar - The Local presented by   ReplyBuy Navigate
The Local
 

Contact Us

The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
Toll Free: 800.232.3133
Local: 619.469.4101
Fax: 619.469.4007
Email: info@sports-forum.com

 

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