2024 NATIONAL SPORTS FORUM AGENDA
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***All Times Listed Are in Eastern Standard Time Zone***
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Monday
February 26, 20248:00am – 9am
9:00am – 11:00am
11:00am – 12:00pm
12:00pm – 2:30pm
2:30pm – 2:50pm
3:00pm – 5:30pm
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Discipline Workshops
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Ticket sales & strategy workshop (Includes Tech Tank) | PRESENTED BY: FEVO
PANELISTS
Mark Plutzer
SVP Ticketing
Major League BaseballDrew Paster
SVP Ticketing
Pittsburgh PenguinsDerek Schuster
Senior Director of Sales
Philadelphia PhilliesBrian Richeson
EVP Business Development
Seasonshare & National Sports Forum Committee Member - Sponsorship from a brand perspective (brands only)
- Corporate Partnerships & Brand Activation Workshop (Includes Tech Tank) | Presented by: Trajektory
- Marketing & Fan Engagement (includes Tech Tank)
- Innovation Lab (Includes Tech Tank) | Presented by: Stats Perform
- Business Intelligence & Data Analytics Workshop
- Private Event & Non-Gameday Revenue Workshop
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Ticket sales & strategy workshop (Includes Tech Tank) | PRESENTED BY: FEVO
6:00pm – 8:50pm
Tuesday
February 27, 20248:30am – 9:45am
10:00am – 10:20am
10:20am – 11:20am
11:20am – 11:45am
11:45am – 12:45pm
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ROUND ONE – BREAKOUT SESSIONS
- Fan Engagement
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Sponsorship Sales
Pounding the Rock: Leveraging Process & Excitement to Engage Growing Partnerships
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Senior Management
Brand Under Fire: A New Playbook for Crisis Management
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Diversity, Equity, & Inclusion
If Not Now, When?: Embracing Inclusive Leadership in Professional Sports
- Marketing
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Ticket Sales
Ai-yi-yi – What’s Working in AI to Sell more Tickets
- Social Media
- Business Development
12:45pm – 2:30pm
2:30pm – 3:30pm
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ROUND two – BREAKOUT SESSIONS
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Ticketing
The Future of Ticketing
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Sponsorship
Ensuring Partner Satisfaction: Adapt to Changing Priorities & Guarantee a Renewal
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Fan Entertainment
Game Changers: Unleashing the Power of Dynamic Entertainment in Sports Arenas
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Diversity, Equity & Inclusion
The ERG Playbook: Championing Inclusion & Employee Engagement through the power of ERG’s in Sports
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Technology
It’s Not a Fad, It’s the Future | Presented by: ON
- Digital Marketing
- Wild Card
- Senior Management
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Ticketing
3:30pm – 4:00pm
4:30pm – 5:30pm
5:45pm – 8:00pm
Wednesday
February 28, 20249:30am – 9:45am
10:00am – 11:00am
11:00am – 11:30am
11:30am – 12:30pm
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ROUND THREE- BREAKOUT SESSIONS
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Wild Card: Premium Sales
Growing Premium Business while upgrading the Customer Experience
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Senior Management
The Human Side of AI
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Diversity, Equity & Inclusion
Primetime Playbook: Deion “Coach Prime” Sanders and the DEIB Revolution in Sports
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Sponsorship
Activating sponsor loyalty: how sports teams can grow sponsorship revenue and improve partner retention by mimicking the airline partnership and rewards model
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Business Analytics
Building a Modern Day Strategy & Analytics Team in Sports
- Fan Entertainment
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Marketing
Sports Marketing AI: 30 Tools in 60 Minutes to Transform your Business & Career
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SAMMY Finalists Presentations
The Six Best Ideas You Should Be Doing Now!
Ron Seaver
President
The National Sports Forum
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Wild Card: Premium Sales
12:30pm – 2:30pm
2:30pm – 3:30pm
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ROUND FOUR- BREAKOUT SESSIONS
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Business Intelligence & Analytics
The Game Changing Power of Data: How Analytics Transforms Sports Partnerships
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Senior Management
Developing a Game Plan: Data-Driven Strategies for Crisis Management
- Customer Service & Retention
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Marketing
Scoring Big in a Small Market: How 5 Strategic Marketing Moves Boosted Walk-up Sales by 30%
- Fan Engagement
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Social Media
Inside the Ropes: How the Detroit Pistons are increasing their Social Impact by 20%
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Business Intelligence & Analytics