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Overview
Now entering their eighth year, the 2011 NSF ADchievement Awards will be presented January 31 - February 2, 2011, at the 2011 National Sports Forum in Louisville. This is your opportunity to pit your organization’s advertising against the best and most effective in the sports industry – giving you a chance to potentially “take a bow” in front of the entire industry, and be recognized as the leader in our business!
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NSF ADchievement Awards Finalist Showcase
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The NSF ADchievement Awards are not limited to professional sports teams. Each year, major league teams, minor league teams, as well as colleges enter; but also non-profit organizations, players' associations, advertising agencies, retail stores, and pharmaceutical companies have participated. If you used sports in your advertising, you're eligible!
Last year, more than five hundred submissions were entered into the competition from teams, universities, and agencies, with Greenville Drive / Erwin-Penland taking home the top honor with a fantastic overall campaign.
Categories
Finalists in each category will be determined by an independent group of Southern California advertising experts, and attendees at the 2011 National Sports Forum will vote to determine the winners of each category. The independent group of advertising experts will determine the NSF ADchievement Overall Award of Excellence winner prior to the conference through a quantitative scale. All organizations are automatically entered for the Overall Award of Excellence, but the more categories you enter, the better chance you'll have of winning.
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NSF ADchievement Awards Category and Overall Award of Excellence Trophies on display during a morning general session at the Forum.
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A representative from the organization that wins the Overall Award of Excellence will be brought out (all expenses paid) to the 2011 National Sports Forum in Louisville to receive the award live, in front of the entire industry.
Below are the eight categories:
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Television
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Radio
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Print
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Out-of-Home
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In Stadium/In Arena
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Sales Collateral
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Alternative Media
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Internet/Web-based
Submission Period
Submissions will be accepted beginning October 15, 2010. Competition information will be distributed via mail and E-mail beginning early October 2010.
$139 per submission
(unlimited amount of entries per category)
New for the 2011 competition is the "ADchievement Six Pack Special". In response from past participants to make the Overall Award of Excellence more competitive for all who participate teams, agencies, brands, properties etc. can submit six entries for a flat rate fee of $600 (A savings of 39% - ($234) off what it would normally cost!).
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Submission Rate
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Total
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Difference
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6 submissions x $139
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$834
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$234 or 39%
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ADchievement Six Pack Special
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$600
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**Submission period ends on November 30, 2010**
All entries submitted after and received Nov 30 will be subject to a $25 late handling/processing fee. Participants must notify the NSF about any late submissions to avoid late fee. The NSF reserves the right to accept or deny any submissions after the closing date.
Accepted Formats
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Category
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Acceptable Formats
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Television
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Beta SP
.mov (must be in 4:3 NTSC format)
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Radio
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Audio CD / DVD
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Actual/Live samples (ie. football, bag, ticket stub, etc)
ALL LIVE SAMPLES MUST BE ACCOMPANIED BY A CD/DVD CONTAINING IMAGES/FILES OF THE SAMPLES
or:
.pdf, .jpg, .gif, .eps,
ai, .bmp, .tif, .mpg, avi,
.wmv, .rm, .mov, .swf
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Out-Of-Home
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Alternative Media
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Sales Collateral
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In Stadium / In Arena
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Internet / Web-Based
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Entry Form and Official Submission Guidelines
Entry form will be accessible for download beginning October 1, 2010
 2011 NSF ADchievement Awards Entry Form
Official 2011 Submission Guidelines
Complete the entry form and send it along with your submission(s) and payment information to the following address:
The NSF ADchievement Awards
c/o The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
Visa, MasterCard, and American Express are accepted.
Please Make Checks Payable to: Seaver Marketing Group
If you have any questions about the 2011 NSF ADchievement Awards, please contact Nick Gilbert at (619) 469-4101 ext 203 or nick@sports-forum.com
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