Chad Seigler, NASCAR Vice President, Business Development, uses his unique skill set to develop relationships and attract sponsors. In his current role, Seigler oversees business strategy and revenue generation for NASCAR, and leads a sales force comprised of representatives in New York, Charlotte, Daytona and Los Angeles. Additionally, Seigler plays a critical role in securing Official and Entitlement Partnerships, including the new NASCAR Sprint Cup entitlement sponsor.
Previously, Seigler served as Vice President, Team Marketing Services, where he served as a trusted liaison to all NASCAR teams across all three national series and advisor to team owners, track presidents and NASCAR drivers. This included managing event details of more than 90 live events at 27 race tracks across the U.S.
Prior to joining NASCAR in 2007, Seigler was Manager of Industry Relations at Sprint NEXTEL, where he served as the day-to-day liaison to all NEXTEL Cup track venues and managed the series sponsor relationships with NASCAR drivers, teams and owners.
As Sports Marketing Executive for the Carolina Panthers from 1999 – 2005, Seigler established and managed day-to-day marketing partnerships with 15 regional and national brands for the NFL franchise. In addition, he conceptualized and developed the successful 5K fundraiser with Blue Cross/Blue Shield, which has become the longest-running community initiative for the Carolina Panthers.
Seigler was named to Sports Business Journal’s (SBJ) annual “Forty Under 40” class for 2014, where each year SBJ identifies and honors the most promising young executives in sports business under the age of 40. Additionally, Seigler was named to Charlotte Business Journal’s (CBJ) annual “40 Under 40” class for 2014, where each year CBJ recognizes 40 individuals under the age of 40 who are making major strides in their careers and having a positive impact on their communities.
A native of Charlotte, N.C., Seigler earned a bachelor’s degree in communications from Appalachian State University in Boone, N.C. For 2015, he will serve on The National Sports Forum Steering Committee and currently is a board member for the North Carolina Motorsports Association. Seigler and his wife, Kelly, have two children.