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What's the National Sports Forum?

The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions and event entertainment executives from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.) in North America.
The NSF meets each year for three days of networking, idea sharing and listening to the industry’s top spokespeople, (keynote Speakers in the past have included Bud Selig, Commissioner of Major League Baseball; Kevin Plank, Chairman and CEO of Under Armour; Gary Bettman, Commissioner of the National Hockey League; Howard Schiltz, Chairman, Starbucks Coffee Company; Ted Leonsis, Majority Owner, Washington Capitals; and Tony Ponturo, Former VP Global Media and Sports Marketing, Anheuser – Busch.)

Who should attend the National Sports Forum?

The typical attendee at The National Sports Forum is a business professional in the sports industry. Either working for a team, property, event, agency, supplier or other and focused on ticket sales, sponsorship, promotion, sales, marketing, social media, advertising, senior management, technology, ticket management, fan entertainment, research, web marketing, etc… If you fit into that broad spectrum under the sports industry umbrella then this would be a great fit for you.

Where will the 2018 Forum be held?

The 2018 National Sports Forum will be held in Frisco, Texas, February 11-13, 2018

What is the refund policy?

The National Sports Forum will offer a refund if a written request is received prior to December 15th, 2016 (your refund is subject to a $75.00 administration fee). Unfortunately, requests received after December 15th, 2016 cannot be honored.

What is the host hotel for the 2018 Forum?

A: Embassy Suites Dallas Frisco Hotel Convention Center & Spa
7600 John Q. Hammons Drive, Frisco, Texas, 75034 | United States
t: +1 972-712-7200

Do attendees receive an NSF rate at the host hotel?

Yes, when making a reservation via phone, mention The National Sports Forum and you will receive a special room rate of $179.

What do I get with my attendee badge?

When you purchase an attendee badge you receive the following:
  • 3 jam packed days of on-going education
  • Endless networking opportunities
  • Behind the scenes tours of sports facilities
  • Countless product service providers available to you
  • Sunday: lunch and dinner
  • Monday: lunch and dinner
  • Tuesday: lunch and dinner

What kind of weather should I anticipate?

The month of February, traditionally, has an average high of 52 degrees and average low of 34 degrees in Frisco, Texas.

How much does it cost to attend the National Sports Forum?

February Special (February 17 - March 31)
Beat the Heat Deal (April 1 - July 31)
Early Bird Discount (August 1 - October 15)
Regular Registration (October 16 - December 31, 2015)
Late Registration (January 1, 2016 - Walk-up)
Single Day


What's the closest airport?

Dallas Fort Worth Airport
2400 Aviation Dr N, DFW Airport, TX, 75261
P: (972) 973-3112

How can I become a sponsor of the 2018 National Sports Forum?

If you are interested in becoming a sponsor of the 2018 National Sports Forum please contact Stephen Corsaro at: (781)534-8513 |


How can I exhibit at the National Sports Forum?

If you are interested in exhibiting at the National Sports Forum please contact Stephen Corsaro at: (619) 303-1688 | for more information.

What’s included for trade show exhibitors at The National Sports Forum?

All vendors are featured on the NSF website and in the NSF Official Program (150 word company description and logo). Additionally, there is a special Exhibitor Breakout Session at the conference and a pre-conference attendee roster.


What is the difference between the ADchievement Awards and the SAMMY Award?

The ADchievement Awards recognize the best sports advertising of the year regardless of measurable results. The Sammy Award acknowledges the years best sales, advertising, or marketing idea based on the overall objective, action, and results. SAMMY is a results oriented award.
In short, ADchievement can fit one of the eight categories, television, print, internet-based, etc. While SAMMY is usually a multi-faceted campaign that attained major results.

What are the ADchievement Awards?

The ADchievement Awards recognize the best sports advertising of the year. Split into eight categories, the ADchievement Awards acknowledge superior advertising in television, print, social/mobile media, out-of-home, alternative media, sales collateral, in-stadium/in-arena, and internet-web based.

How can I submit a campaign for the ADchievement Awards?

If you are interested in submitting an entry for the ADchievement Awards please contact Ashlee Tsukushi at or (619) 469 4101 ext. 205 for more information. The submission period begins October 15, 2017 and ends November 30, 2017.

What is the SAMMY Award?

The SAMMY (Sales Advertising Marketing Management idea of the Year) Award recognizes the year’s most outstanding idea in regards to the overall objective, action and results.
It was developed to give recognition to those of you who came up with a killer idea, and followed through, creating higher ticket sales, activating more sponsorships, helping your organization improve their overall bottom line, etc.

How can I submit an entry for the SAMMY Award?

If you are interested in submitting an entry for the SAMMY Award please contact Ashlee Tsukushi at or (619) 469-4101 ext. 205 for more information. The submission period begins October 15, 2017 and ends November 30, 2017.


How many people are on a Case Cup Team?

Each school will be allowed to enter one (1) team into the 2017 competition with each team to consist of exactly four (4) students from that school’s Masters or MBA program.

Who is on the judging panel?

The judging panel, selected by the National Sports Forum, is a combination of sports industry professionals, topical experts, and academic professors. While judges may be familiar or involved in the case subject being discussed, the judges are not affiliated in any capacity with any of the masters programs or institutions participating in the competition. To determine the overall winner, students are judged based on the quality and content of their case response, overall presentation ability, and strength of their responses in the question and answer period.

Contact Us

The National Sports Forum
7290 Navajo Road, Suite 204
San Diego, CA 92119
Toll Free: 800.232.3133
Local: 619.469.4101
Fax: 619.469.4007


© 2017 National Sports Forum. All rights reserved.

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