About Us

What is The National Sports Forum?

The National Sports Forum is one of the largest annual sports business conferences in North America, gathering league, team, and property executives from the NFL, MLB, NBA, NHL, MLS, NASCAR, UEFA, the Minor Leagues, NCAA, Auto & Horse Racing, and many more. As we begin to get ready for the 23rd annual National Sports Forum conference in Frisco, TX this February 11 – 13, we’re looking to continue to promote collaboration and innovation in the sports industry. In 2018, in conjunction with our Official Hosts, the Frisco Convention and Visitors Bureau, Dallas Cowboys, and FC Dallas, the National Sports Forum will will convene once again to discuss the latest trends, ideas and innovations shaping our industry as we push the boundaries in sports and entertainment.

Who Attends?

The National Sports Forum is a diverse congregation of sports business professionals hailing from leagues, teams, properties, agencies, brands, and more. More specifically, the foundation of the National Sports Forum is built on FOUR PILLARS:

Our Objective

The National Sports Forum is overseen by a diverse Steering Committee of team, league, and industry leaders – peers that share a universal interest in meeting and learning from one another. Like you, they realize that good ideas can’t occur “in a vacuum” – executives need to be able to get together with one another to discuss new ideas, new strategies, and new ways in which to keep their sponsors, ticket buyers, suite holders, broadcast partners, and others involved.

With increasing competition, rising costs, and tighter margins – teams and events are challenged to not only survive … but thrive! As anyone who’s attended our previous 22 Conference & Trade Shows can attest, the National Sports Forum is THE  MUST ATTEND conference in sports business industry! We proudly support the best interests and traditions of the NSF “FAMILY” and its alumni. Lifelong relationships are the foundation of our industry, and we strive to put together a platform to support collaboration, communication, and friendship amongst our peers.

We meet each year for three days of networking, idea sharing and listening to the industry’s top spokespeople, through numerous breakout sessions, panel discussions, networking events and keynote speeches. Speakers in the past have included:


  • Adam Silver, Commissioner, National Basketball Association
  • Gary Bettman, Commissioner, National Hockey League
  • Bud Selig, Former Commissioner Emeritus, Major League Baseball
  • Don Garber, Commissioner, Major League Soccer
  • Kevin Plank, CEO & Chairman, Under Armour
  • Howard Schultz, Chairman of Starbucks Coffee Company
  • Ted Leonsis, CEO, Monumental Sports & Enertainment
  • Nolan Ryan, MLB Hall of Famer
  • Wayne Gretzky, NHL Hall of Famer
  • Amy Lattimer, President, TD Garden
  • Tony Petitti, COO, Major League Baseball
  • Jeanie Buss, Owner & President, Los Angeles Laker
  • Stephen Jones, CEO, Dallas Cowboys
  • Emilio Collins, Chief Business Officer, Excel Sports Management
  • Rob Light, Partner & Head of Music, CAA
  • Ethan Casson, CEO, Minnesota Timberwolves
Signup